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Friday,  May 16, 2008

 

Pop star endorses motorcycle oils


Petron Corp. announced it has chosen performer and filmmaker Ramon Bautista as its endorser for the new Petron Sprint 4T motorcycle oils.

Bautista, 29, teaches at the University of the Philippines Film Institute and is a talent for several TV shows and appears regularly on MTV.  He also works as a radio DJ and as a director for a local television network.  In addition, he is a painter, photographer and entrepreneur.

“Bautista embodies the qualities that many of our young people can aspire to.  He is a smart, talented and responsible person who is also ‘cool,’” Petron Advertising Manager Charmaine Canillas said.

Petron recently launched its new line of Sprint 4T motorcycle oils, and said its 30-second TV commercials for its new product shows the diverse ways motorcycles are used in the real world, depicting them as an important means of transportation for working class families and for business use. 

“Petron is aware that with the increasing popularity of motorcycles, especially among the youth, there is a need to promote rider safety. This is why we support rider education and rider safety programs,” Petron Vice President for Marketing Jose Campos Jr. said.

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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