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Wednesday, May 21, 2008

 
COME FLOW WITH ME
By David C. Montecillo
Radio advocacy against IT fear

 
You would think that in this day and age that we Filipinos have come to be a technology savvy people. With the all the text messaging that has put us on the world map as the Mecca for short message sending, does this mean we have finally overcome our fear of learning technology? Apparently not.

Reuel Virtucio of STI College’s iAcademy is very aware of the situation in the Philippines. Based on their recent statistics, only 14 percent of the Filipino population are fully computer literate. This brings about concerns when the average global standard is 21 percent of the population. Malaysia, one of our closest Asian neighbors boasts 60 percent of its population is computer literate. One wonders why we lag behind in this age of text messages and camera phones.

There are a number of assumptions that one can come up with as to why computers are still not being utilized. One conclusion is that majority of the Filipino population cannot afford a basic computer. Virtucio claims that there is still fear and a reluctance to learn.

The computer still seems to be an intimidating vision for a lot of Filipinos, especially those of the older generation. When information technology started to be more common in the work place, not all business owners and bosses took a hands-on approach to the technology.

Information technology can literally be seen as having a language of its own, one that many are unable to speak and understand which keeps them from joining the global economy. Our country alone has 171 living languages from different regions and provinces. We already have an innate cultural bias against Filipino dialects which are not from our own home town. What more if the language is often untranslatable into any of our known dialects? How does one translate the words “scroll” or “operating system” or even “reboot” into any Filipino language? This results in reluctance and fear to learn the language.

This is being addressed by iAcademy by introducing technology awareness via radio media starting June 7. Mr. Virtucio, along with Ms. Erlinda P. Quijano of Creative Answers Consultancy, are embarking on a radio program on DWIZ called All About IT. They will create awareness about the advantages information technology for the public.

Virtucio’s formula for economic growth for the Philippines relies heavily on more Filipinos learning information technology. It will open job opportunities and basically the world to many.

The challenge is very clear. They will have to literally “talk” their way into the hearts of the Filipino people to get the public to go to their local internet café and not be scared of the mouse and chatting online. What could be healthier?

   

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