The Manila Times

Opinion

  Home  

  About Us  

  Contact Us 

  Subscribe     Advertise  
  Archives     Feedback  

  Register  

  Help  

  Top Stories

  Metro

  Business

  Regions

  Opinion

  World

  Life & Times

  Sports

  Tech Times

 
 
 

Thursday, May 22, 2008

 

VIRTUAL REALITY
By Tony Lopez
San Miguel returns to basic–beer


In the first quarter of 2008, both San Miguel Brewery, Inc. and its mother company, San Miguel Corp. registered spectacular gains.

Profits of SMB climbed 37 percent to P2,457 million although net sales rose only 13 percent to P12,257 million. An 18 percent increase in beer cases sold did the trick, plus lower operating cost.

Parent SMC did extremely well during the first quarter, posting its best quarterly performance ever. Profits rose a dizzying 362 percent to P11,035 million from P2,389 million in January to March of 2007. As a result, earnings per share expanded 361 percent to P3.50 from P0.76 in 2007 first quarter. Asset sale boosted profits.

Even without the asset sales, recurring SMC net profit more than doubled to P4.1 billion.

San Miguel’s volume sales grew 11 percent in the first quarter from year ago’s 2 percent and operating margin improved to 9.84 percent from 7.82 percent.

Accordingly, SMC’s return on equity or stockholders’ money jumped 33 percent to10.57 percent in the first quarter compared with 7.96 percent in the same quarter in 2007.

The first quarter results contrasted with the 16 percent drop in SMC net income to P8.63 billion in the whole year of 2007, despite a 10 percent rise in net revenues to P154.9 billion from P140.6 billion in 2006. Per share profit declined to P2.74 from P3.28.

The record-breaking first quarter performance of both SMB and SMC provided an impressive backdrop to the listing on May 12 of SMB shares.

SMC spinned off its beer division into SMB and conducted an IPO, pricing the beer shares at the low-end of its offering range to P8.50 per share.

The spinoff is SMC’s first major re-branding attempt since it discarded in the 1970s its Escudo logo in favor of a flower design that it later junked. In a sense, a separate company handling beer operations demonstrates the viability and profitability of beer as a business.

The stock brokerage firm Asiasec Equities, Inc. recommends a “strong buy” for SMB. “The San Miguel beer business is a highly profitable franchise often mistaken to be a mature industry,” says an Asiasec Equities analysis. “Despite this skepticism, the beer business in the Philippines has not reached its potential.”

Asiasec notes that San Miguel’s management has streamlined its organization, kept cost structure very low, and has become highly competitive.  Volumes have rebounded but not yet a their historical highs. With SMC’s product positioning and sales and marketing initiatives, Asiasec estimates EBITDA or the cash SMC generates from the beer business has quadrupled from P4 billion over the past ten years to P16 billion today.

Asiasec says that “with at least one million beer drinkers added per annum and a relatively low per capita consumption vis-á-vis historical consumption and comparable regional markets, the beer business is poised to report EBITDA and net profit growth in the mid-teens.”

“SMB is a debt-free company with annual free cash flows in excess of $250 million. At 13 x PER [price earnings ratio], and an expected dividend yield of 6.5 percent, the company is a Strong Buy!” concludes Asiasec.

Another brokerage firm, Philippine Equity Partners says SMB is a “direct exposure to the engine that drives San Miguel Corp.”  Beer, it says, “is SMC’s largest and most profitable business.” SMB accounts for 15 percent of SMC revenue base but contributes 94 percent to operating profits.

SMC is encouraged by the first quarter performance. “We see another year of positive growth,” says Ramon Ang, president and chief operating officer of SMC and the chairman-president and CEO of SMB. “Spinning off SMB gives us a more focused industry-specific growth strategy,” he says.

SMC has proved it get into business and get out of it as quickly, without incurring losses or damage to its overall corporate strategy. In fact, getting in and out of businesses nimbly has proved immensely profitable for the country’s largest diversified food conglomerate. This explains the 362 percent increase in SMC profits in the first quarter.

In 2007, SMC divested itself from Coca-Cola Bottlers, Inc., NutriAsia, National Foods Ltd., and J. Boag and Son. The discontinued operations had accounted for 33.81 percent of foreign sales in 2007, 30.45 percent in 2006, and 23.89 percent in 2005. SMC’s foreign operations contributed 40.79 percent of consolidated sales and 39.41 percent of net income in 2007.

San Miguel Beer is the best-known brand in the Philippines and is considered one the best brews in the world.

The tandem of Chairman and CEO Eduardo Cojuangco Jr. and President and COO Ramon Ang has brought SMC to levels of sales and profitability and global presence unheard of in the company’s 118 years of history.

The new beer company, SMB believes that its principal strengths include having a strong and popular brand portfolio that until now no rival has managed to compete with nor beaten. They include the San Miguel Pale Pilsen, Red Horse, San Mig Light, Super Dry, Cerveza Negra, San Mig Strong Ice, Gold Eagle and Cali, the country’s only malt-based non-alcoholic drink.

biznewsasia@gmail.com

   
 

Phgifts

philflora.gif

Manila Times Friends

Sponsored Links
 

Back To Top

 
 
 


Powered by: 
The Manila Times Web Admin.

  

Home | About Us | Contact | Subscribe | Advertise | Feedback | Archives | Help

Copyright (c) 2001 The Manila Times | Terms of Service
The Manila Times Publishing Corp. All rights reserved.

Hosted by: