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Saturday, May 24, 2008

 

Sarah’s style success

 
It was a welcome break from the scorching summer sun as Sarah Geronimo was named the newest Herbench endorser in the International Ice Skating Rink at the Mall of Asia.

With already a famous slew of endorsers synonymous with their brand, Herbench, the country’s leading clothing and apparel brand, does it again with the latest addition to their roster—pop princess Sarah Geronimo.

The audience was able to witness this one-of-a-kind event that combined the release of Herbench’s latest collection with a mini-concert showcasing Sarah Geronimo’s talent in performing. With a stage and runway build atop the ice in Mall of Asia’s Ice Skating Rink, esteemed guests and fans alike were in for a treat as they had no clue on what was going to take place. The event kicked off with a bang as models made their way down the runway sporting the latest collection of clothes, shoes and accessories that Herbench has in store for this back to school season. Sarah Geronimo soon followed singing her ever-popular love songs then ending with her rendition of Rihanna’s “Umbrella”. Completing the show were champion ice skaters who demonstrated their skill on the ice as they did graceful spins and jumps to the beats of Sarah’s singing.

Following the performances was an autograph signing and picture taking for special guests and fans on the stage. And what Bench event would be complete without a store visit? The Bench outlet was filled with loyal fans as Sarah Geronimo checked out a few of the pieces from the latest collection.

Check out all Herbench outlets now to see more of Sarah Geronimo this back to school season!

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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