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Monday, May 26, 2008

 

BIG DEAL
By Dan Mariano
Stop using media

 
LATE Thursday I—and, as I later learned, many of my media colleagues too—received a cell phone text message from a sender obviously out to manipulate the media for a hidden agenda.

The SMS message read: “Former Supreme Court Justice Jose Vitug resigned as Meralco’s corporate secretary Wednesday as he could not tolerate Rosete’s cleanup drive and cover-up of Meralco’s proxies to keep the Lopez family in power. Please ask your reporters to pursue story.”

Obviously, the SMS sender wanted to mislead media. He wanted us to tell the story of Vitug’s resignation from a perspective that would put the SMS sender’s business rivals in a bad light.

Fortunately, media got hold of Vitug’s letter of resignation. The ex-magistrate detailed the reason for his resignation: General Manager Winston Garcia of the Government Service Insurance System (GSIS) had called Vitug up to tell him that he was remiss in his responsibilities as interim Meralco corporate secretary. A media statement attributed to Garcia had branded Vitug as an “uncooperative corporate secretary.” The former justice resigned in order “to avoid any misunderstanding with the board” after Garcia’s broadside.

Garcia, according to Vitug himself, was the reason for the resignation. What then was that mysterious text message for? Was it designed to mislead the public by first misleading the media?

Garcia would probably deny that his camp was the source of that text message. Unfortunately—for him, his statement in media after Vitug’s resignation bore exactly the same theme as the SMS. Garcia has a reputation for being rough-edged. The same coarseness seems to now extend to the way he tries to “manage” journalists.

Even more unfortunate is the fact that the text message on Vitug’s resignation came on the heels of a disingenuous statement issued by his mouthpiece, former Mega-Pacific lawyer Estrella “Star” Elamparo.

Elamparo had said no member of the Garcia clan has ever worked for the Cebu-based Visayas Electric Company (VECO) or other firms also owned by the Aboitizes. She was met with a chorus of disbelief. Was she lying outright or just ignorant? Elamparo has neither acknowledged her error nor apologized for her seeming bid to hoodwink the public.

Then, at that now-famous Panglao, Bohol, Cabinet meeting, Garcia told President Arroyo to her face that Meralco executives get free electricity. When shown the Meralco bill of one of the senior Meralco officers present at the meeting, Garcia reportedly did not even acknowledge his baseless accusation.

When Garcia launched his hate-campaign against the Lopezes, many rode on his bandwagon. They saw him as their knight in shining armor, their irresistible force set to collide with the proverbial immovable object for the sake of Meralco customers.

In just a week and a half, however, that perception has changed. For instance, many of my media colleagues are starting to feel that Garcia has taken them for a ride.

Garcia needs to finally exercise candor. His attempt to vilify Meralco in general and the Lopezes in particular no longer looks like a pro-consumer crusade. It now seems like a naked grab for Meralco board seats—for business control, for corporate power, for whoever.

GSIS apparently wants to use the media in order to condition the mind of the public that Garcia will not get the coveted board seats in Meralco because he would be cheated.

Certain sections of the media have peddled enough deception on Garcia’s behalf. Hereon he has to fight his own war—for business control, for corporate power, for whoever.

The Aboitizes have sought to distance themselves from the GSIS juggernaut. It may have dawned on them that Garcia won’t be able to deliver. Maybe, Meralco shareholders saw through the lack of transparency. Maybe, the battle for proxies would have taken a different turn if Garcia were less opaque about the business interests he represents.

Garcia may have preferred to hide some things from public view—for one, the Aboitiz connection. Another is the prevarication behind his accusation that Meralco executives get free electricity for their homes. Yet another, that he was actually the reason why Vitug quit.

Some quarters have little love lost for the Lopezes—and Garcia had apparently hoped to capitalize on that sentiment. However, he should not expect to win the public over by simply making us hate his enemies too. Before anything else, he needs to make the public like him. But how can people like someone if they cannot even believe him?

Garcia has predicted a debacle in Tuesday’s Meralco stockholders meeting. He should not expect the media to help him fuel public anger over that looming defeat.

dansoy26@yahoo.com

   
 

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