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Tuesday, May 27, 2008

 

Ford Phils. showcases product
lineup in test-drive event

 
Ford Group Phils. (FGP) in the past weekends of May hosted the Ford Summer Shakedown: The Ultimate Test Drive Experience at the Bonifacio Global City open fields in Taguig City where it allowed its customers to view and drive the Focus sedan, the Escape, Everest, Explorer and Expedition sport-utility vehicles and the Ranger pickup on paved and off-road tracks.

FGP said its adventurous customers put their driving skills to the test in a specially designed off-road course that highlights its 4x4 vehicles. Simulating the most extreme road conditions imaginable, the course engaged the customers in rough-and-tumble challenges that are not suited for the faint-hearted, according to FGP.

The activities included the “Fearless Challenge” where guests were asked to cross a 40-foot-long and a 20-foot-high plank to win prizes, FGP said. Participants also tried wall-climbing, where they defied gravity via the 28-feet wall. A special prize was given for every distance covered, the company added.

“This is not your ordinary test-drive event. Ford’s promise becomes a reality through fun-filled activities that appeal to different motorists—from the first-time drivers to hardcore car enthusiasts,” said FGP’s Tonette Lee. “By experiencing our products first-hand, customers will find out what we at Ford always say—we make vehicles that suit our customer’s lifestyle, are a joy to own and, make their every day exciting,” she added.

FGP said the Ford Summer Shakedown was supported by Krispy Kreme, Pepsi and Ray-Ban.

   
 

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Ping Oco, Franklin Bartolay
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