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Thursday, May 29, 2008

 

Sen. Santiago seeks ruling 
on premature campaigning

By Efren L. Danao Senior Reporter

Sen. Miriam Defensor Santiago on Wednesday asked Chairman Jose Melo of the Commission on Elections (Comelec) to make a categorical ruling on what constitutes “premature campaigning” that is prohibited by the Omnibus Election Code.

Santiago wrote a letter to Melo after noting that a number of perceived 2010 aspirants are now endorsing products or promoting personal advocacies in print and television advertisements. She described these endorsements as “a blatant circumvention” of the ban on premature campaigning.

She gave no names, but among the product endorsers are Senate President Manuel Villar Jr., for Hapee toothpaste, the Nacionalista Party and the help line for overseas Filipino workers; Sen. Loren Legarda, for Black Shop, Lucida-DS and Luntiang Pilipinas; Sen. Manuel Roxas 2nd for Tide; Sen. Francis Escudero, for Circulan and Instituto Santre; Sen. Panfilo Lacson, for Facial Care Center; and Sen. Richard Gordon, for Safeguard. All of them are believed to be eyeing the 2010 presidential elections.

Santiago said endorsers usually argue that there is no premature campaigning because they have not yet filed their certificates of candidacy.

“That argument is specious. Can they look at themselves in the mirror and say the same thing? They were never commercial endorsers before they became senators,” she said.

She added that the ban on premature campaigning should cover not only commercial endorsements but also personal advocacies. Asked about the advocacies of Vice President Noli de Castro and Chairman Bayani Fernando of the Metro Manila Development Authority that are being advertised, she said these should also be covered.

Santiago called for a ban on commercial endorsements by all in government, including those who are not eyeing 2010 and future elections.

“Those in government should never appear as endorsers of products at any time. They might find themselves in conflict of interest should the products endorsed be investigated by their office,” she explained.

Villar said the rules on premature campaigning at present are unclear, although he insisted that he was not engaged in early campaigning for 2010.

“We respect the freedom of each official, and we also know that this freedom has limitations,” he added, as he expressed readiness to follow any agreed rule on premature campaigning.

Villar said a government official endorsing a defective product could lose credibility.

   

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