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Sunday, November 16, 2008

 

SPECIAL REPORT ALTERNATIVE MEDICINE

BFAD: Some supplements don’t cure, 
they actually harm patients

Alternative medicine sellers who make cure-all claims for their food products are liable for violating truth-in-advertising laws

By Paul M. Icamina, Special Reports Editor

THE claims were running so thick and fast that the Bureau of Food and Drugs (BFAD) had to issue a public advisory that food supplements have no medical benefits except as additional nutrients.

“Sa madaling salita, ANG MGA ITO AY HINDI NAKAGAGAMOT [In layman’s terms, THESE DO NOT CURE],” the advisory said. The all-capital-letter emphasis is that of BFAD.

It warned that the use or ingestion of dietary supplements in lieu of regular medication is not right and may result in complications or side effects.

Dietary supplements (also called nutritional supplements or nutraceuticals) contain vitamins, minerals, herbs or other botanicals, amino acids, enzymes and/or other ingredients intended to supplement the diet.

“Because of the increasing reports about food supplements that claimed to have therapeutic effects, we had to issue an advisory last March,” said Melody Zamudio of BFAD’s Product Services Division’s (PSD) Traditional Medicine and Health Supplements Unit. “Food supplements are nothing more than ‘food’ in pharmaceutical dosage.”

“It’s just like eating ordinary vegetables and drinking fruit juices, except that these are in capsules, tablets, syrups, powder forms, concentrates and so on,” said colleague Charmaine Bonus. “Beyond what BFAD says ‘no approved therapeutic claims,’ these are illegal claims.”

In the Philippines, as in the United States, herbal and other dietary supplements are regulated as foods. This means that they do not have to meet the same standards as drugs and over-the-counter medications for proof of safety and effectiveness.

BFAD oversees the safety of foods (including dietary supplements), medicines, medical devices and cosmetics.

The PSD processes and licenses the sale and distribution of food supplements that undergo strict analysis, including tests for the absence of synthetic substances such as aspirin, paracetamol and even pesticide residue.

Thousands of applications are filed every year and approval takes from three to six months. The PSD is currently processing applications filed from January to February. It is relatively cheap—P3,000 initial fee for two years, renewable at P200 each year.

“We process more than 1,500 products each year, of which 20 percent are initially approved,” Zamudio says.

There are now 21,310 food products registered with BFAD, including food supplements and nutraceuticals. Thirty-two herbal medicines (and over 12,500 pharmaceuticals for humans) are registered.

Last year, there were more than 28,600 applications for food and drugs products.

The process is strict. The product, for example, must be in the international Generally Recognized as Safe (GRAS) list.

Among many other requirements, it should conform to the Recommended Energy and Nutrient Intake (RENI) dosage per day. More than the RENI standards, the product is considered a drug and must undergo separate processes for pharmaceuticals or medicines.

Still, fraudulent claims continue and BFAD has issued cease-and-desist orders over questionable broadcast and print advertisements.

BFAD has questioned a product’s “approved therapeutic indications… for lowering blood sugar levels, urinary tract infections, bladder and kidney problems.” It debunked “a breakthrough dietary formulation that helps control excess carbohydrate intake the natural way.”

“Per our records, the product is classified as a food supplement. Products classified as such are not allowed to have claims of therapeutic values,” BFAD warned.

Indeed, BFAD—a Department of Health agency—specifies, subject to space, the font size (14 points) and type (Arial) and all capital and bold letters for the “No Approved Therapeutic Claims” label.

The only nutrition claims permitted relate to energy, protein, carbohydrate, fat, fiber, sodium, vitamins and minerals.

Health claims must be based on current scientific substantiation. Any health claim must be acceptable to health authorities and the claimed benefit should come from the consumption of a “reasonable quantity” of the food.

BFAD also has strict guidelines on herbal medicines. Products that cause adverse drug reaction, for example, or may cause dependence are prohibited.

For products used for more than 30 days, toxicity tests of 90 days are required; products to be used for more than 30 days are tested on rodents and mice for at least nine months.

The same strict standards are true for traditional herbal products. These are preparations from plant materials whose claimed applications are based on traditional experience of at least five decades as documented in medical, historical and ethnological literature.

Evidence of safety is based on documented prolonged and apparently uneventful use of the traditional herbal product. Even then, it is not allowed for use in pregnant, lactating mothers and children below 18 years and should be labeled as such.

To protect consumers, the first step is a cease-and-desist order that stops the distribution of a product that falsely claims therapeutic effects.

The manufacturer or distributor is required to explain why no administrative sanction should be made by BFAD’s Legal Information and Compliance Division.

The fine is anywhere from a few hundred pesos up to P5,000, depending on the violation. A promo without a BFAD permit is fined P200. For an unregistered drug, the fine is P5,000 up to P10,000 per product.

Note that it is not on a “per count” basis, that is, for every single product like a capsule or tablet illegally sold. Observers say the fines are small, but that is based on consumer laws and regulations crafted in 1993 that is about ripe for an update.

BFAD monitors products nationwide for false therapeutic claims and consumers report fraudulent products. “Many are actually taking the time to approach us, and we take action,” said a staff member in the legal division. “What’s not allowed are therapeutic claims, cures, health claims.”

“The law doesn’t say how prominent or how long the ‘No Approved Therapeutic Claims’ should appear on TV ads, and the same goes for radio and print. Basta mabasa lang at marinig [As long as it is seen and heard].”

   
 

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Ping Oco, Franklin Bartolay
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