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In its continuing effort to create awareness and thought leadership
in customer intelligence in the local market, SAS has been
positioned again in the Visionaries Quadrant of Gartner’s 2008
Magic Quadrant for Enterprise Marketing Management.
“A consistent view of each customer’s
behavior is critical for identifying your most valuable customers.
Only SAS Customer Intelligence provides the vital knowledge needed
to help organizations build an integrated platform for enterprise
marketing management,” said Jeff Gilleland, SAS Customer
Intelligence Global Strategist, in a press statement to media.
Through this, according to SAS, CI will help
marketers deepen customer insights, choreograph customer
interactions and continuously improve marketing performance.
“In light of more conservative economic times,
companies are putting more scrutiny in their decision-making process
to ensure that the investments they’re making in marketing
technologies will make them smarter marketers, not just faster
ones,” said Sonny Halili, SAS Philippines managing director, in
the same press statement.
Its campaign management capabilities are part of
a broader customer intelligence suite of solutions that handles
campaign management, cross-sell/up-sell, customer retention,
customer segmentation, e-mail marketing, event-driven marketing,
campaign optimization, marketing mix analysis, marketing performance
management and web analytics.
SAS provides a comprehensive suite of top-ranked
products that span the entire customer-focused marketing process.
SAS Customer Intelligence solutions uniquely
support marketers through a complete range of solutions not
currently available from other vendors.
-- Judith Sancha
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