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Driven by the insight that real estate brands are primarily made or
broken during tough times, Avida, the affordable housing arm of
Ayala Land, is committed to deliver at least 2,000 residential units
in two major land and house projects and four residential buildings
as
scheduled in 2009.
“When the economy is weak, property buyers
want to feel secure about their investments,” according to Leo
Montenegro, Avida president. “Moreover, studies show that they
reward brands they can rely on with their loyalty and patronage over
the long term.”
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