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Tuesday, September 08, 2009 |
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A case of LSS |
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The jingle makers of Hit Productions
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By Rome Jorge, Lifestyle Editor
They are just 15 to 30 seconds long. They
aren’t meant to air for more than the length of a promo or an
advertising campaign. And yet some of the most unforgettable and
endearing music today—those that give listeners a case of LSS
(last song syndrome) to last a lifetime—are commercial jingles.
And for some musicians, they were born for this.
“When I was fooling around with my keyboard in
high school, I was coming up with little 30 seconds snips of music
and I think, ‘Wow, that was cool.’ Then I get bored and moved on
to the next one. I’m not a songwriter. I’m not saying that the
guys who work here are not songwriters. They’re actually damn
good,” attests 37-year-old Victor Raimond Icasas, president of Hit
Productions.
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O T H E R R E P O R T S
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MAN
ON THE SIDE
By Paul John Caña
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Supergroup
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It was a dark and stormy night . . . when I first heard
“Archipelago” play at Club Dredd sometime last year. I was there
to see Fil-Brit group Firefalldown, but it was quite a trip to see
the new group composed of Yan Yuzon, Pat Tirano, Chad Rialp and
Wendell Garcia.
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Sex Pistols frontman reforms PiL
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LONDON: Punk rocker John Lydon, formerly Johnny Rotten, is reforming
his second most famous band, Public Image Ltd., after 17 years, a
report said Monday.
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Golden Madonna
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Even well into her fifties, the Material Girl is not slowing down.
Madonna is releasing Celebration this month, a compendium of her
hits throughout the years.
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CCP celebrates 40 years with music
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September, which is the founding month of the Cultural Center of the
Philippines (CCP), ends the nine-month long 40th anniversary
celebration centered on the theme of remembrance, celebration and
eager anticipation of the future.
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Robbie Williams charts route back to the top
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LONDON: British pop star Robbie Williams unveiled his comeback
single on Friday, calling it a “turning point” which will decide
his future after three years out of the spotlight and reports of odd
behavior.
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Susan Boyle album top seller on ‘Amazon.com’
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WASHINGTON, D.C.: The album won’t be released until November but
Susan Boyle, the Scottish singer discovered on Britain’s Got
Talent who went on to become a YouTube sensation, is already number
one on Amazon.com.
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PEOPLE
By Bob Garon
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Spreading fear
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First of two parts
Who doesn’t want to love and be loved?
Everybody wants love, even those who claim to avoid it. Loving is
perhaps the most important happening in life.
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