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Tuesday, September 15, 2009

 

Seventh heaven

Philippine BMW distributor Asian Carmakers Corp. launches the new BMW 7 Series uber-luxury sedan

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As the recognized benchmark in its class, the BMW 7 Series is rolling proof that large, opulent sedans need not be hulking behemoths with slow reflexes and even slower acceleration capabilities. The car has undoubtedly shown over its four previous generations that “luxury” and “high performance” are terms not exclusive to one another.

Recently, Philippine BMW distributor Asian Carmakers Corp. (ACC) unveiled the latest rendition of this luxury car-redefining uber sedan, and the new 7 Series promises to continue the model’s tradition. 

“The BMW 7 Series is our flagship model and we are very much pleased to offer this to the discerning Philippine market,” said ACC Chairman Jose Ch. Alvarez. “With the introduction of the new 7 Series, ACC intends to further strengthen its market leadership in the premium market segment.”

According to BMW, the 7 Series is “the result of perfection in design and supreme engineering on the drive train, on the chassis, in terms of safety systems, driver assistance and comfort.” And apparently, the carmaker isn’t making such lofty claims without basis.

Power choices

Available in three variants, the 7 Series arrives in the Philippines as the 750Li and the 740Li, ACC opting not to bring in yet the car’s diesel powered version. Both packing twin turbo-chargers and BMW’s High Precision Injection, the 750Li’s 4.4-liter V8 makes 407 horsepower from 5,500rpm to 6,400rpm and an astounding 600 Newton-meters of torque from a low 1,750rpm—just a little over idling speed—to 4,500rpm. BMW reckons the 750Li can do 100kph from a standstill in 5.3 seconds, topping out at an electronically governed maximum speed of 250kph. Those are sports car figures.

The 740Li, for its part, is no less potent even if it’s fitted with a smaller 3.0-liter inline-six engine. Producing 326 horsepower and 450 Newton-meters of torque, the engine propels the car from naught to 100kph in six seconds flat and a top speed of 250kph, according to BMW.

A six-speed automatic transmission is mated to whichever power plant choice, which both comply with Euro5 emission standards.

Both cars, too, benefit from what BMW calls EfficientDynamics—the carmaker’s weight reduction program. As such, the new 7 Series uses steel in its body structure but the car’s roof, doors, hood and fenders are made from lightweight aluminum. Its front spring struts, differential housing and engine—most notably the block and heads—are also built from aluminum.       

Besides power capabilities, the new 7 Series has as standard equipment BMW’s Dynamic Damper Control that integrates the Dynamic Driving Control feature, which can be operated by pressing a button on the car’s center console to alter ride and handling qualities. Three settings are available; Comfort, Normal and Sport.

Luxury choices

As a flagship model, BMW chose the new 7 Series as the venue from where to launch its trend-setting iDrive control system, which operates the car’s entertainment, telecommunication, navigation and climate control functions.

For entertainment, the car is fitted with large LCD screens mounted not on the back of the front seats’ headrests—as the norm is—but on the seatbacks. These monitors operate individually and have two headsets and two AUX-in ports as well as a DVD player. The car’s entertainment system also has its own hard disk and a USB port from where to store or to source audio and video files in several formats. A DAB double tuner takes care of radio broadcasts.

Swathed in leather and other high quality materials, the car’s cabin has four-zone automatic climate control and seats with active ventilation and massager. BMW assured the new 7 Series, like its forebears, has maximum occupant safety equipment that address all conceivable types of collision. Besides the passive safety devices, the car’s active safety features like the various traction and stability control systems further ensure the car’s competence in this regard.

Now sold at all authorized BMW dealerships, the 7 Series 750Li is priced at P10.7 million while the 740Li sells for P9.7 million.
-Brian Afuang

   
 

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