NBA, SUN LIFE FORGE REGIONAL PARTNERSHIP

September 4, 2013 10:48 pm

The National Basketball Association (NBA) has entered into a multi-year promotional partnership with Sun Life Financial (Sun Life) – a leading international insurance company – the league announced today. As a promotional partner of the NBA, Sun Life will be involved with upcoming NBA events in the Philippines, Malaysia and Indonesia. The partnership will tip off with an NBA Cares event in Manila for children from Manila Boys Town Complex, an orphanage for homeless children and teenagers, on September 6. Sun Life will also be integrated into the first-ever NBA Global Games Philippines 2013 between the Houston Rockets and the Indiana Pacers at the Mall of Asia Arena on October 10, 2013.