NCCA, Department of Tourism launch ‘Kultoura’ mobile travel guide


A new mobile app that can help tourists enjoy their stay in the country by giving them a better appreciation of Philippine culture and history has been launched.

The Kultoura Philippine travel guide app is a collaboration of the National Commission for Culture and the Arts (NCCA) and the Department of Tourism (DOT) with PLDT wireless subsidiary Smart Communications and InnoPub Media.

Available as a free download for iOS and Android devices, the app features information on heritage sites, historic schools and churches, nature parks, popular attractions, famous landmarks and other must-see places in various parts of the country. The app also contains colorful details of the history of selected cities and provinces, including their famous personalities, delicacies and other interesting trivia.

Smart Communications Gabby Cui (extreme left), NCCA Chairman Virgilio Almario (third from left) and DOT Undersecretary Falcoms Villar (center) lead the launch of the app at Rizal Monument

Though initially designed as an aid for tourists, the mobile app is also a handy resource for students. The comprehensive information found on the app can help them gain a better understanding of the rich culture and history of the country.

“The Kultoura app was developed to help tourists and students learn more about Philippine culture and heritage. It may also be useful to foreigners who are interested in the rich history and beautiful destinations in our country,” said NCCA Chairman Virgilio Almario.

To enhance the tourist experience, Smart will also provide high-speed Wi-Fi and install quick response (QR) codes and NFC (near-field communications) chips on markers in selected areas to enable access to additional travel information via phone scan.

It has been implemented in destinations such as Baguio, Bohol, Albay, Dapitan, and Davao. “We want to help travelers really enjoy and experience the Philippines by seeing for themselves the rich culture and heritage of our people,” said PLDT and Smart public affairs group head Ramon Isberto. “Innovations such as the Kultoura app are part of Smart’s efforts to enable foreign and local tourists to travel like never before,” he added.

“Our mobile phones are our constant travel companion. It serves as our messaging device, camera, map, and tour guide. With the Digital Tourism program, important historical, cultural and heritage information are now more widely available to tourists through mobile devices,” said Max Limpag, InnoPub Media co-founder.

In cooperation with the Department of Information and Communications Technology (DICT), Smart recently launched carrier-grade Wi-Fi service at MRT stations and along EDSA to benefit the commuters traveling across the country’s busiest highway.


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