A female network executive has been named anew as member of the jury in the 2017 Asia Pacific (APAC) Effie Awards, a prominent award-giving body widely recognized in the industry as the global standard of marketing effectiveness excellence.
GMA Network chief marketing officer (CMO) Lizelle Maralag once again took part in selecting winners for the 2017 Asia Pacific (APAC) Effie Awards. Organized by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honors the most outstanding marketing communication works and aims to champion practices of marketing effectiveness in the Asia Pacific region.
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