• New batch of exemplary Filipino families honored

    Jollibee Philippines president Joseph Tanbuntiong awards the Domulot family together with Jollibee

    Jollibee Philippines president Joseph Tanbuntiong awards the Domulot family together with Jollibee

    THEY unite the Aetas and protect their rights. This is the advocacy of the Domulot family who are among the active members of Lubos ng Alyansa ng mga Katutubong Ayta sa Sambales (Lakas), established in 1986 after the Mt. Pinatubo eruption.

    Carlito Domulot, the head of the family, underwent literary seminars led by the missionaries that founded the organization, and he made sure to share what he has learned with his community. Carlito also served as the LAKAS chairperson from 1999 to early 2015, and now acts as an adviser of the group.

    Carlito is also among those who led the unity of the four Aeta tribes in Zambales. Through his efforts, and with the help of various NGOs and concerned groups, the Aetas were able to acquire the Certificate of Ancestral Domain Title (CADT) in March 2010, protecting the ancestral domain of more than 50,000 Aeta families, to whom the land rightfully belongs.

    Carlito, together with his wife Iril and their children also served as their community’s teachers, conducing literacy programs and literacy and livelihood trainings for their fellow Aetas. Through the years, they were able to make a difference in the lives of about 5,000 families. They were also instrumental in the construction of a school in their community, seeking the help of various organizations to provide school supplies to underprivileged students.

    The Domulot siblings are also doing their share in serving their community, assisting in seminars and working hard to help fund the family’s projects. The eldest, Christopher, is in Japan studying organic farming, aiming to help his kababayans improve their livelihood, while Noel, a Political Science student, has set his sights on becoming a lawyer for Aetas. Daughters Carol and Karen are also active as teachers of the school’s daycare and high school students, respectively.

    The Domulot family is one of the six 5th Jollibee Family Values Awards (JFVA) winners honored during the Gabi ng Parangal para sa Pamilyang Pilipino at the PICC Plenary Hall recently.

    After careful deliberation, diverse and refreshing stories of goodwill, they were selected to herald the JFVA on its milestone year. Other winners include the Tiosan family of Rizal, dedicated to the employment and self-sufficiency of the blind; the Mambuay family of Misamis Oriental, seeking peaceful ways to inculcate unity between believers of the Christian and Muslim faiths; the Rojas family of Quezon City, for giving a new voice to cancer survivors; and the Pena family of Cavite, empowering people with Autism. The Gange family of San Jose, California was awarded the Jollibee-Coca-Cola Global Pinoy Family of the Year for advocating music literacy among the Filipino youth.

    Meanwhile, the JFVA also bestowed special citations to families whose advocacies benefit specific stakeholders. Special Citation for Education (co-presented by National Bookstore) was awarded to the Capilos family of Quezon City for holding free training courses for public school teachers and students; Special Citation for Environment (co-presented by Landbank) was awarded to the Basa family of Capiz for their work on using recycled materials for disaster preparedness; Special Citation for Children (co-presented by Children’s Hour and San Miguel-Purefoods) was awarded to the Ramirez family of Quezon City for creating free toy libraries nationwide; Special Citation for PWDs (co-presented by the National Council on Disability Affairs) was awarded to the Mendoza family of Palawan for holding free clinics and Special Olympics for PWDs; and Special Citation for Minority Groups (co-presented by Kalipunan ng mga Katutubong Mamamayan ng Pilipinas was awarded to the Catanghal family of Pasig for their advocacy of providing wholistic development for the Mangyan tribes.

    These inspiring stories of goodwill and generosity resonate JFVA’s core messages that everyone has what it takes to make a difference in the lives of others, and that the right values begin and are nurtured at home.

    “These families that exemplify the values that we honor up to this day form a strong foundation for the country that help build a better nation. We owe it to them that the campaign has reached its milestone year, as we continue to receive inspiring stories of compassion and generosity here and around the globe that are definitely worth recognizing and can serve as a shining example for others,” said Jollibee Philippines president Joseph Tanbuntiong.

    Distinguished personalities known in their respective fields made up this year’s esteemed JFVA board of judges, including Sen. Bam Aquino as jury chairman, Sen. Grace Poe-Llamanzares, Camarines Sur 3rd District Rep. Cong. Leni Robredo, professor and economist Winnie Monsod, MOWELFUND trustee and president Boots Anson-Rodrigo, columnist and child advocate Audrey Tan-Zubiri, Jollibee ambassador and Ulirang Ina awardee Carmina Villaroel-Legaspi, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Export Corp. Director for Public Affairs and Communications Atty. Adel Tamano, and ABS-CBN consultant for Public Service Integration and Chaplaincy Fr. Carmelo “Tito” Caluag, S.J. They were also joined by Jollibee Global Brand Chief Marketing Officer Francis Flores, Vice President for Marketing Harvey Ong, Vice President for Human Resources Ruth Angeles, and Jollibee Group Foundation Vice President Belen Rillo.

    During the awards night, the top six exemplary families received a cash prize of P300,000, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. While special citation recipients each received P50,000 in cash, a plaque, and P5,000 worth of Jollibee gift certificates. The successful event featured Maricel and Anthony Pangilinan as hosts, and performances by Jollibee ambassadors Sarah Geronimo, who sang the official 5th JFVA theme, the Voice Kids Lyca, Darlene and JK, and Asia’s songbird and multi-awarded artist Regine Velasquez.


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