New D-Max pushes IPC October sales


Isuzu Philippines Corp. (IPC) got strong sales in October because of the launch of the all-new Isuzu D-Max.

Based on the combined figures from Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association, IPC sold 1,122 vehicles in October, 169 units more than the company’s 953-vehicle total in September, for a 17.7-percent increase.

The sales figures of IPC was bolstered by the all-new Isuzu D-Max, which was introduced in September. D-Max sales hit 179 units in September and 339 units in October, showing an 89.4-percent growth.

The growth in the sale of the D-Max in October can be credited to the pickup’s strong performance in Mindanao and Metro Manila.

Furthermore, October sales was boosted by IPC’s its medium-duty and heavy-duty truck models. A total of 104 medium-duty trucks were delivered in October, 31.6 percent more than the 79-unit total in September. Meanwhile, 14 heavy-duty trucks were sold in October, which was a big jump over the single unit moved during the previous month.

The company’s light commercial vehicles also lifted October’s tally as 457 units of the Crosswind and 29 units of the Alterra were sold.

According to IPC President Nobuo Izumina, the sales of the D-Max goes to show the strength of consumer confidence on the brand.

“The positive response of the domestic market toward the all-new D-Max is a clear indication of consumer confidence over the Isuzu brand, which is bolstered by the consistent performance of our truck models as well as our other light commercial vehicles,” he explained.

“Certainly, the buoyant state of the Philippine economy at present is a major factor as well as it spurs spending, and this can be gleaned in particular with Isuzu Philippines’ growth in October and in general with the upsurge of the entire automotive industry,” Izumina added.


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