FLAG carrier Philippine Airlines (PAL) expects its new Mabuhay Miles program which now offers good-as-cash rewards, to grow its frequent flyer base and revenue flow, PAL’s top official said Monday.
“We want more passengers to join the Mabuhay Miles program. It is a loyalty program and what we will do is we will offer more benefits,” PAL President Jaime Bautista told reporters on the sidelines of Mabuhay Miles’ re-launch event in Paranaque.
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