• The ‘new old’ sneakers

    The latest and most sophisticated design under the Jack Purcell comes with cross stitch style and leather upper

    The latest and most sophisticated design under the Jack Purcell comes with cross stitch style and leather upper

    Converse is an iconic sneakers brand with a rich history that dates back to the 1900s.

    Always proud of its heritage, the American shoe company revisits and reinvents some of its most unforgettable designs as re-launched in its Fall Winter 2014 collection.

    On August 19, an exclusive preview for the “new old” pair of sneakers was held at the Converse Philippines of- fice in Ortigas Center, Pasig City, brining together celebrities, musicians and personalities who are all certified fans of the brand.

    Welcoming guests was no less than Converse Philippines president and chief executive officer Margarita Go, assisted by advertising manager Kate Olivar and event host Eri Neeman.

    The event’s big stars though were newest footwear under well-loved collections Chuck Taylor All Star, CONS, and Jack Purcell.

    Beginning with the Chuck Taylor roster, Olivar presented the new versions of the All Star ’70 revamped with various prints ranging from animal prints to futuristic and tribal in new core colors and high-top or low-top styles.

    The All Star Combat Boot also earned a revival after its launch way back in the 1940s when the footwear was made for US Army in World War II. In 2014, the Combat Boot is equipped with a double overlay eye row, larger opened collar, tongue zipper and extra-long laces. A rubberized toe and heel is added for extra protection.

    Over at CONS Converse brings back the CONS Weapon, which according to Neeman is most remembered by basketball athletes and aficionados as the premiere shoes on the courts of National Basketball Association (NBA) in the 1980s.

    Today, the 2014 Weapon is recalibrated with a streamlined shape, updated construction, a bold logo on the tongue, and the signature Y Bar.

    Finally, under the Chuck Taylor All Star, a collaborative effort was provided by legendary rock band Black Sabbath, and contemporary menswear designer John Varvatos in reinventing all new prints for the celebrated sneakers.

    The complete Converse 2014 Fall collection is available at media.converse.com.


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