The first-ever 2018 Toyota C-HR– a stylish and technology-filled subcompact SUV crossover vehicle - representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators.

The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike.

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