NEW YORK CITY: Tesla is set to unveil the Model 3, its long-anticipated pitch to middle class drivers and a key component in founder Elon Musk’s vision to mainstream the electric car.

Tesla Motors, until now a purveyor of luxurious all-electric cars with equally luxurious price-tags, plans to sell the Model 3 for $35,000, half the base price of the flagship Model S.

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