• New US tire brand rolls into local car, truck scene

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    Leading Saffiro Tire’s launch event in the Philippines are (from left) Saffiro Tires USA Marketing Manager Denise Lopez, President Ara Tchaghlassian and Sammy Liuson of Wheel Gallery.

    Leading Saffiro Tire’s launch event in the Philippines are (from left) Saffiro Tires USA Marketing Manager Denise Lopez, President Ara Tchaghlassian and Sammy Liuson of Wheel Gallery.

    WHEEL Gallery has launched Saffiro Tire at the recent Manila Auto Salon, with the company intending to carry the complete lineup of the California-based brand. To be offered are the Saffiro SF 6000 Performance, SF 2000 Passenger Performance and the MaxTrac All Terrain tire for SUVs and pickups.

    “After a successful launch in Sema two years ago, and with its growing market in the US and Japan, I am happy that Saffiro Tire has chosen Wheel Gallery to be its exclusive distributor in the Philippines. We now have a more extensive product lineup for mainstream vehicles,” said Wheel Gallery chief Sammy Liuson.

    He noted that while the company has built its name on upsized rims and tires, Wheel Gallery also wants to offer more affordable tires for compact cars, minivans, pickups and SUVs, as well as trucks and buses.

    Saffiro Tire, which is sold in 50 US states, also presently enjoys a strong presence in Japan, where its high-performance line is popular in drift racing. According to Saffiro Tire US President Ara Tchaghlassian, who led the brand’s launching in the Philippines, motor sports play a huge role in establishing Saffiro’s success.

    “We manufacture tires for driving enthusiasts. Our tire sizing, tread patterns and compounds combine modern aesthetics with cutting-edge technology. Our top seller is the SF 6000 Performance, which is popular among professional drifters and circuit racers because of its exceptional grip and prolonged tire wear.”

    Wheel Gallery is already selling Saffiro tires at its showroom on 318 Santolan Road corner M. Paterno, San Juan City.

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