Nissan concept cars target youth buyers

Nissan Motor Co. is highlighting its Teatro for Dayz, an innovative concept that signals a new direction in mobile technology at the 44th Tokyo Motor Show 2015. Designed especially for the digital native generation, this vision of near-future vehicles departs from convention and marks a shift in perception.

Nissan describes the generation that was born into digital technology as “share natives.” This generation will reach driving age in a few years, but has shown little interest in cars to date. What kind of cars will inspire share natives? Will they even want to drive? Nissan believes it has designed a provocative solution in the Teatro for Dayz.