Nissan concept cars target youth buyers

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Nissan Motor Co. is highlighting its Teatro for Dayz, an innovative concept that signals a new direction in mobile technology at the 44th Tokyo Motor Show 2015. Designed especially for the digital native generation, this vision of near-future vehicles departs from convention and marks a shift in perception.

Nissan describes the generation that was born into digital technology as “share natives.” This generation will reach driving age in a few years, but has shown little interest in cars to date. What kind of cars will inspire share natives? Will they even want to drive? Nissan believes it has designed a provocative solution in the Teatro for Dayz.

Other major components of the Nissan exhibit include the Nissan Gripz concept, making its Japan debut following its unveiling at the 2015 Frankfurt auto show in September; the Nissan concept 2020 Vision Gran Turismo; and an upgraded Nissan Leaf with increased battery capacity resulting in significantly longer range.

A total of 20 vehicles are featured, including the X-trail Hybrid Mode Premier and Juke 16Gt Four Personalization models. Additionally, the Skyline 350Gt Hybrid Type-SP cool exclusive, the Fuga 370Gt Type-S cool exclusive and Serena Highway Star V selection are displayed.


As for Teatro for Dayz, its name is drawn from the Italian word for theater and a Nissan compact car. The concept has an innovative design and features that enable share natives to create and share experiences immediately with friends both onboard and online. Designed under the concept of “a clean canvas,” its key feature is its smooth white interior that allows the instrument panel, seats and even door trim to serve as a blank canvas for expression.

Built on Nissan’s electric vehicle technology, Teatro for Dayz is as much a giant mobile battery as four-wheel transportation. To a share native, this is the point: cars can be mobile devices for occupants interested in creating, connecting and sharing.

Also on display is the Nissan Gripz concept. The car was conceived by designers in Europe and Japan, and aims to blend the utility and practicality of a compact crossover with the excitement and performance of a sports car.

Turning to the Nissan concept 2020 Vision Gran Turismo, it was developed in conjunction with Polyphony Inc., the creators of the racing video game Gran Turismo for Playstation. The car is certain to further increase Nissan’s sizable presence in the game and beyond, with its new Fire Knight red body color and featuring a new take on Nissan’s signature V-Motion grille.

Regarding the Nissan Leaf, the company plans to announce the latest models for Japan in November and begin sales in December.

Since its launch in 2010, over 180,000 have been sold worldwide, making it the world’s best-selling electric vehicle.

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