From my perspective, automotive manufacturers are the unofficial representatives of the Department of the Tourism (DOT). With their marketing programs aimed towards promoting their vehicles by way of ride and drives to scenic locations around the archipelago, both the local government and the manufacturer are in a “win-win” situation in terms of publicity and exposure in both print and social media.

This was proven once again recently in a trip sponsored by Nissan Philippines Inc. (NPI) when they shepherded motoring scribes to the beautiful island of Mindoro to experience the overall performance of the Nissan Navara. “This is a better way to explore and appreciate the beauty of Mother Nature,” said Ramesh Narasimhan, president of NPI.

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