NISSAN Motor Phils. Inc. (NMPI) has named TV personality Richard Yap as its brand ambassador for the Nissan Almera 1.5L.

Yap is popularly known for his portrayal as the lovable “Sir Chief” in the hit series, Be Careful With My Heart, and now has a growing list of product endorsements under his belt.

“We believe that we have found the perfect match in the choice of Richard Yap as he and the Nissan Almera perfectly express that it’s not all about the ‘bling.’ The most understated characters sometimes provide the most substance, and in this case, we have a winning combination,” said NMPI President and Chief Executive Officer Allen Chen.

NMPI said Yap is the perfect choice as he is a successful businessman besides being a popular TV and, soon, a movie actor. NMPI said the enigma of the roles Yap has played has created an aura of dignity with an understated tinge of power and prestige.

“The Nissan Almera also espouses the same character traits – strong value, unrivaled comfort with the largest interior space, fuel economy that will delight and an understated presence with a fluid styling design,” said NMPI Vice President for Marketing, Sales and After-Sales Lee Junia.


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