Nissan Philippines Inc. (NPI) posted record sales in the first half of 2015, showing a 42-percent increase year-on-year with 5,185 units sold versus the 3,664 units sold for the first six months of 2014, the company said.
This surpassed the wider automotive industry’s performance for the year, with both the Chamber of Automotive Manufacturers of the Philippines (Campi) and the Truck Manufacturers Association (TMA) reporting an average growth of 21 percent in the first half of the year.
NPI also reported that this year’s second quarter sales grew by 52 percent compared to the sales posted in the same quarter the previous year. This reflects how, after a year since its return to the local automotive scene, the revitalized Nissan Philippines Inc. has continuously introduced new products and innovative programs to the market, the company said in a statement.
Bringing the Nissan brand back to the public eye, improving dealer operations, and expanding its dealer network throughout the country, the company’s successful sales growth may be attributed to its determination to build a strong base in the local market it said.
“This has been the best sales record Nissan Philippines has ever posted since 2001,” NPI President and Managing Director Antonio Zara said. He credits NPI’s growth to the success of its core models, the all-new NP300 Navara pickup, and the recently launched all-new NV350 Urvan.
The company positioned these two models to be volume contributors in their respective market segments. Buttressing their sales performance was the warm market reception toward other models in the line-up; the Almera, the New Sylphy, the New Altima, and the all-new X-trail also contributed significantly to the company’s overall sales performance.
“We are happy with the way our sales are doing,” Zara said. “We will demonstrate how Nissan will reinvent the Philippine auto industry, and show that, yes, Nissan is definitely back.”