The new campaign aims to relive Nissan’s glory days in the 1980s and 1990s with the introduction of newer models in the market and the Juke is the ideal start of it because of its sporty design and unique character.
“When customers think of Nissan, they think of it as merely a commercial vehicle brand. Since the crossover is a growing segment in the passenger car market we felt that the introduction of the Juke was very tactic,” NPI president and managing director Antonio Zara said during the launch held at Whitespace Manila in Makati City on Monday last week.
Launched in Japan in 2010, the Nissan Juke immediately captured the attention of car buyes because of it’s fun, bold design, and exciting driving performance. In March 2014, the Nissan Juke received some minor upgrades, bringing an even more refreshed take on the eye-catching vehicle. The Nissan Juke made its way in Southeast Asian shores in 2015 in Thailand and now the Philippines.
The Juke is highlighted by the boomerang-shaped headlamps and tail lamps reminiscent of the 370Z. Aerodynamic side panels highlighted by the embedded rear door handles, large v-shaped front grille, a front guard intake, and muscular lower sides give the Juke its functional yet sporty nature. On the outside, the Nissan Juke immediately commands attention with boomerang LED combination lamps set high upon the hood, complimenting the large round headlamps. Nissan’s signature V-grille, coupled with an under guard intake, further enhance the sportiness of the new Nissan Juke’s exterior.
Additional aesthetic options include rear and side skirts, a rear spoiler and stripe decals.
The sporting theme is prevalent in the interior as well, with body hugging seats that firmly hold the driver in position, the rounded metal door handles, and the silver center trim that covers from the gear lever to the cup holders. Space is a tad compromised for a crossover its size, but the adjustable seats make up for its small size. Located under the small trunk are a tool kit and a spare tire.
The new Juke features a new intelligent control display called the Integrated Control System (I-CON), which allows customization of drive modes and climate modes at the center console. Drive modes include Eco to save fuel, Sport for a sporty drive and Normal for a balance of the two. The I-CON also toggles the controls in Climate mode, with the display panel showing the interior temperature settings and air flow preferences. This allows the driver and passengers to customize the interior atmosphere to suit their individual preferences.
Two front airbags, anti-lock brakes, electronic brake force distribution and brake assist are available as standard.
The launch model is powered by Nissan’s HR10DE 1.6-liter DOHC inline-4, developing 116 horsepower at 5,600 revolutions per minute and 154 Newton-meters of torque at 4,000 rpm, mated to Nissan’s Xtronic CVT transmission. It sits on independent MacPherson strut suspension at the front and torsion beam axle at the rear.
The Juke is available in four colors – Solar Yellow, Pearl White, Red Alert and Black Obsidian.
The Juke will be available on January 2016 with prices starting at P980,000 without options. Nissan Philippines has yet to reveal the prices for the optional accessories. NPI revealed there are plans for the Nismo version of the Juke to be introduced in local shores.