Nissan targets to be No.3

Nissan Philippines Inc. (NPI) targets to be the number three market leader in the pick-up segment with the entry of the All-New Nissan NP300 Navara.

“We want to be number three in the market and for us to do this, we need to achieve 15 to 20 percent in the pick-up segment. We’re looking at sales of 300 to 400 units per month. If the industry will continue to grow then our initial estimate for the industry this year will be at least 300,000 units and of the 300,000 units at least ten percent will be pick-ups and of that ten percent, you are looking at 15 to 20 percent market share,” Antonio Zara, NPI President and Managing Director, told reporters.