Long before it became a trend, Fossil knew that women love wearing oversized watches.
How so? Because the American lifestyle brand has always observed how women tend to be “a little tomboyish.” As a brand executive said in a 2014 article in Women’s Wear Daily (wwd.com): “Our women are a little tomboyish. She wears her boyfriend’s watch not just because it looks good but because it’s easy to read.”
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