Not your usual optical shop

For the past years, South Korea has taken the fashion industry by storm and has built a reputation as one of Asia’s fashion capitals. From hairstyles down to clothes and accessories, the Korean style has become more more diverse and inclusive, dominating the scene, with homegrown labels developing into international brands.

Because of the intense influence of both KPop and KDrama, the Korean aesthetic and way of life has ushered in new fashion and beauty trends in the Philippines. In the Philippine fashion market, Korean brands have been dominating the local fashion scene and taking a huge pie in the beauty retail industry, with more brands coming in such as the Starfinder Optical, a Korean concept optical shop.