MISS Filipinas Heritage Odessa Mae Tadaya was crowned Miss Heritage 2014 at the second edition of the pageant held on December 20 at Johannesburg, South Africa.
Bested 41 candidates from other nations, Tadaya became Her Majesty Queen, with Shequera Grace King from the Bahamas passing on the title.
Anna La Borde, Ms. Heritage St. Vincent, was crowned 1st Princess while Katlego Mendry, Ms. Heritage Botswana, 2nd Runner Up. Continental queens were awarded as well namely Ghana’s Zina Asiedu is Miss Heritage Africa, Avneet Kuar Arora of India is Miss Heritage Asia, Belgium’s Jennifer Den Haese is Miss Heritage Europe, and Maria Jose Otavalo of Ecuador is Miss Heritage Americas.
Founded in 2012 at Zimbabwe, Ms. World Heritage aims to go beyond the usual beauty pageant that celebrates the beauty of the world’s women. The pageant also serves as a platform for progressive role models that share their physical beauty but stand with the advocacy to promote their respective cultural heritages and to advance their country’s development through promoting tourism.
Themed “Celebrating Diverse Beautiful Cultures”, each International Heritage Queens represent their respective cultures. They are set to promote both the tangible and intangible hwweritage of the world, empower the women, educate, promote and facilitate sustainable development through heritage tourism.
“Heritage Tourism has impacts which are positive and are grouped into economic, environmental, social, and cultural; which include, building community pride; enhancing the sense of identity of a community or region; promoting intercultural/international understanding; encouraging revival or maintenance of traditional crafts; heritage events, enhancing external support for minority groups and preservation of their culture, broadening community horizons; and enhancing local and external appreciation and support for cultural heritage,” stated in their official website.