• ‘O’: ABS-CBN’s new venture in home shopping TV

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    ABS-CBN Business Development head Paolo Pineda, A CJ O president and CEO Eddie Bak, ABS-CBN chairman Eugenio Lopez 3rd, CJ O Shopping CEO Harri Lee, and CJ O Shopping global business executive Kim Young Keun

    ABS-CBN Business Development head Paolo Pineda, A CJ O president and CEO Eddie Bak, ABS-CBN chairman Eugenio Lopez 3rd, CJ O Shopping CEO Harri Lee, and CJ O Shopping global business executive Kim Young Keun

    EVen media giant ABS-CBN is grateful for second chances.

    On Tuesday, no less than ABS-CBN chairman, Eugenio “Gabby” Lopez 3rd, introduced the network’s renewed venture in the realm of home shopping television, after the now defunct Sky Mall feature on its cable channels didn’t quite make it a few years back.

    Lopez, together with the station’s Business Development Department, is more confident in its new O Shopping brand, specifically because they have found a new partner to take it off the ground.

    “TV home shopping is nothing new to our group as we opened Sky Mall in the 1990s. We closed it down a few years after and walked away with a valuable lesson—we need a strong and competent partner,” Lopez said in his speech.

    “ABS-CBN is in the business of reaching audiences, so we needed a partner in the business of selling great products. Last year, we finally found the right partner, CJ O Shopping from Korea, and it is a perfect partnership, because like us, the company was also built family 60 years ago.”

    CJ O Shopping, according to the ABS-CBN big boss, is one of the largest home shopping companies in the world, which currently has a strong presence in Shanghai, Tianjin, and Guangzhou in China, as well as in India, Vietnam, Thailand, Japan and Turkey.

    ABS-CBN began working with the Korean company during the first half of 2012, and agreed on an “infotainment” concept for O Shopping.

    “For Sky Mall in the past, we heavily relied on advertisements in selling the products; now, we have hosts to talk about the products on sale, and eventually, even models to show how to wear the latest fashion and makeup,” explained Paolo Pineda, head of ABS-CBN Business Development.

    O Shopping hosts Victor Anastacio and Hiyasmin Neri

    O Shopping hosts Victor Anastacio and Hiyasmin Neri

    Hosted by Victor Anastacio, Charlotte Barredo, Cara Eriguel, Hiyasmin Neri, Lara Sayo and Virginia Pozon, O Shopping’s programs air 24 hours daily on SkyCable and Destiny Channel 11; with specific time slots on Studio 23 (1 to 2 a.m. and 5 to 6 a.m. from Monday to Friday, and at 1 to 2 a.m. on Saturdays and Sundays) and on ABS-CBN Channel 2 (after Banana Nite from Monday to Friday; after Sports Unlimited on Saturdays; and after Sunday’s Best on Sundays).

    Presently, O Shopping has mostly kitchenware, home products and exercise machines on sale, as well as a number of beauty products. The most sellable ones since the program went on air on October 15 include a home power laundry rack, a stovetop oven, a double pan, a 3D rolling hair styler, a roller slide, and a handblender.

    “The nature of our products is designed for working women and moms at home. We will have products for men, the household in general, and at some point, even products that cater to children. As we roll out more products, we will cater to the entire family,” Pineda continued.

    “Eventually we will serve what the market will demand. We will find a way to get feedback and comments from people who buy our products, as long as there is interest and a sizeable market,” he added.

    O Shopping will also serve as an additional distribution platform for the licensed products under ABS-CBN brands, among them the complete line of Juan Dela Cruz merchandise; Kris Aquino-branded products, and UAAP merchandise.

    Teleshoppers can pay cash on delivery or on mobile POS debit card and credit card (MasterCard and Visa). O Shopping has signed CJ Korea Express, the CJ Group’s logistics arm, to deliver products in Metro Manila, and shipping and logistics company 2Go for deliveries outside Metro Manila.

    For information on the products, log on to oshopping.com.ph or like www.facebook.com/oshopping1004.

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