Of brassieres, jewels and Solenn Huessaff


Solenn Heussaff joins Avon’s muses as well as the brand’s design team

Avon Fashions unveils intimate and sparkling new collection
Reflecting its ever vibrant and trendy creations, Avon Fashions staged “Revelry of Colors and Styles,” a runway show launching its Fall 2013 collections for intimate apparel, jewelry and accessories.

Held on June 28 at the SMX Convention Center in SM Aura, Taguig City, the fashion show was divided into two segments. The first introduced the latest undergarments and accessories for both men and women, while the second showcased the new jewelry pieces of Avon.

The night was highlighted and capped by the revelation of Avon’s new jewelry ambassador, Solenn Heussaff.


Lovely in lace


Classic and lacey
For its opening act, Avon Fashions opted for classic styles to give women timeless undergarments they can wear any style season of the year.

Lovely models in lace paraded next. There was the feminine Vivienne bra with removable lace straps. In skin-tone color, it can be worn as t-shirt or deep-plunge bra.

The Bridgette bra with luxurious, yellow lace covering the cup and bottom panels, followed. The satinette at the back panel also makes the bra sexier.

More colorful undergarments took to the runway including the burgundy Lizbeth bra with shiny tricot and lace on cup and side panels, as well as the purple Marsha bra with floral lace and satinette back.

Last but not the least was the Claudette bra in royal blue microfiber with military-inspired gold lace details. The collection also comes with a satin sleepwear in the same hue with floral lace at the neckline.

All bra styles were paraded with their matching panties.


Apop of color and a dash of prints

Young and vibrant
Avon Fashions also introduced its fresh take on brassieres featuring bright colors and hip prints—perfect for the trendier women.

Collections that lit up the catwalk included the bright red Gayle bra with black geometric prints; the nature-inspired and leaf-patterned Marilen bra; and the Nancy bra combining vibrant lime green and colorful digital prints.

These brassieres were accessorized with Avon Fashions’ tote and sling bags in red, dark green and lime.

Last was the feminine Abby bra in pink fabric with girly prints.

Looks for different men
Capping off the intimate apparel show were the key looks for men like urban, classy, casual and sexy. First shown were models wearing hipster briefs featuring unique urban prints like the traffic signage and iconic establishment logos. The briefs were perfect match to the two-tone, V-neck muscle shirts.

Classier looking hipster briefs came in plaids and checkered combining different shades of red, blue and gray. Male models wearing this also carried a stylish blue and red checkered-printed backpack.

The very manly Royal Dusk hi-cut brief collection followed. Its sexy appeal came from the leg elastics, manly prints and dark hues.


Simple yet sophisticated blings


The spell of sophistication
Kicking off the show’s much-awaited second segment was a captivating song number from Solenn that also officially launched her as the new Avon endorser.

While she sang, models in elegant black gowns paraded down the ramp flaunting the brand’s latest jewelry and watch collections, among them the Ivy Pearl earrings and choker; the vintage Genie Magic with cushion-cut, multi-faceted gemstone; and the elegant gold collections Kate and Darlene.

Solenn, meanwhile, modeled the Solenn Two-Tone Collection. Inspired by and named after the new Avon muse.

In an interview with The Manila Times after the show, Solenn revealed that besides the collection inspired by her, she will also have the chance to design her own collection. She shared, “For my endorsement, Avon asked me to design my very own collection. I’m glad that I will be able to use my background in fashion and design. You have to watch out for that in July.”

Asked what her inspiration will be in designing her Avon jewelry, Solenn answered, “The working women.”

Kimi Abapo, Avon Jewelry and Watches’ brand manager, explained that Solenn how Solenn will be involved in the design process. “Solenn will have a hand in the stones, tones and the materials, as well as if she would like to make an earring, necklace, bracelet or others.”

Abapo ended, “Solenn is the embodiment of Avon Jewelry and Watches which is all about sophistication. We want to inspire every Filipina that they can achieve the same sophistication from using our jewelry.”


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