How Resorts World Manila’s LOVE makes communities win
According to American writer and physician John Andrew Holmes, “There is no exercise better for the heart than reaching down and lifting people up.” This statement also best encapsulates the endeavors that Resorts World Manila (RWM), the Philippines’ pioneering integrated resort, has undertaken for its Corporate Social Responsibility (CSR) programs.
With its commitment to corporate citizenship translating into the creation of jobs, championing Philippine tourism, its advocacy towards sustainable development, and swift action to help those in need, RWM has made a significant impact on their beneficiary communities as fueled by a clear direction from management and the selfless hearts of its workforce.
Every month this year, through its “League of Volunteer Employees’ (LOVE) CSR Day,” RWM reaches out to various communities offering helping hands to those in need and worthwhile company. From the elderly residents of Hospicio de San Jose who employees visited aboard boats due to road closures from the rehabilitation of Ayala Bridge; to responding to over 200 families of Maricaban, Pasay whose homes were razed by fire; and to the less fortunate children of Tuloy Foundation and the Philippine Christian Foundation (PCF) to whom they spread cheer, RWM makes sure they are always ready to care and lend a helping hand.
“RWM, with its League of Volunteer Employees, aims to build a culture of volunteerism from within by engaging in activities that make a difference and help drive change in society,” said RWM Director for Corporate Communications Owen Cammayo. “It is part and parcel of our vision to make communities win and, in this case, brightening the day of those in their twilight years.”
In March, RWM bagged its first Philippine Quill Award for the company’s Corporate Social Responsibility (CSR) initiative titled, “Livelihood and Employment Assistance Program (LEAP),” at ceremonies held at Crowne Plaza Manila Galleria, Pasig City.
LEAP is an integrated learning program that aims to provide training opportunities for the less privileged members of the Pasay City community. With the help of the Pasay Social Welfare Development (PSWD) and Caritas Manila, the project involves a curriculum that combines values enrichment and on-the-job training to prepare trainees for future employment.
“Winning a Philippine Quill is a major achievement for the company because this means we are at par with the highest global standard for business communication practices,” related Cammayo. “We strive for excellence in everything that we do and this recognition means we’re on the right track in making our communities win.”
On top of RWM’s over 6,000-strong workforce, a total of 10 batches came from LEAP since it launched in 2011 producing 148 graduates, 25 of whom are currently employed under different RWM units.
RWM also advocates Philippine arts and culture through its “Pinoy Utimate Jeepney (PUJ) Awards” program wherein local artists are given a chance to showcase their talents by using full-scale jeepney units as their own canvases. The PUJ Awards program is a clear testament to how RWM aims to champion the Filipino talent while putting the spotlight on the rich perspectives of Philippine arts and culture.
Another project wherein this endeavor was manifested was in the SwertengPinoy art exhibit for charity in March this year. It featured artworks from the Angono Ateliers Association which depicted portraits of how luck has shaped Filipino culture. Part of the art exhibit’s proceeds was then donated to church social organization Caritas Manila.
Besides helping those in need, RWM’s CSR efforts also contribute to nation building and proper environmental management.
For over a year after Super typhoon Yolanda surged, RWM continues to send aid to those who survived the Calamity through medical missions, and various relief and rebuilding efforts. The members of corporate social responsibility (CSR) and safety and security teams conducted disaster preparedness trainings and donated first aid kits to the residents of Hernani, Balangkayan, Maydolong, Salcedo, and General McArthur in Eastern Samar. RWM was one of the first humanitarian groups to provide relief effort and medical assistance to the worst-hit coastal towns during the storm’s aftermath.
On March 16, yet another milestone was achieved by the integrated resort as 50 newly constructed homes in Barangay Dolores, Ormoc, Leyte were turned over by RWM, with at least another 150 ready for occupancy, to accommodate a total of 209 families who survived the wrath of typhoon Haiyan.
For its environmental management programs, a partnership with Buddhist organization Tzu Chi Foundation was formed to hold monthly recycling activities, which aim to stay true to its Earth Day pledge of becoming an environmentally-responsible integrated resort development.
Also, as part of its “Live and Love Green” program, RWM volunteers gathered at the La Mesa Nature Reserve for an environmental awareness lecture followed by a three-kilometer nature walk, a vermicomposting educational activity and demo, and a nursery planting activity with about 250 pots of germinant plants seeded.
Indeed RWM has successfully nurtured a genuine helping hand as a corporate entity and collectively among its employees. This has fostered fellowship among RWM’s staff, while winning the hearts of their grateful beneficiary communities.