Its red and white signage, brightly lit space, and rows of simple wooden shelves have been part of generations of Filipinos’ lives, whether to prepare for school, work, and every season or reason. Seven decades later, however, the iconic National Bookstore has ventured into modernizing its look to complement new shopping concepts in tune with the times.
National Bookstore (NBS) SM North Edsa is the first branch in the chain to unveil this updated design, comprised of more stylized shelves that are installed with digital displays, amid a pristine white space. The overall effect allows the books and the wide variety of items carried by everyone’s go-to store to pop out and attract shoppers’ attention.
More importantly the redesign of NBS is geared toward more interaction with patrons. A new lounge area with benches and lamps near the books section to start with encourages visitors to browse and read the store’s huge collection of titles, providing not only a more dynamic shopping experience but also nurturing the love for the written word.
“We wanted a new look for National Book Store that would combine our different product categories—for children, teens, and adults—into a seamless space, and we wanted a proper home for those categories,” said Xandra Ramos-Padilla, managing director of NBS, and granddaughter of the legendary founder and chairman of the company, Socorro “Nanay Coring” Ramos.
The third-generation Ramos stressed, “We thought of this as a good way to meet the standards of the millennials, on how keep their attention, with the help of modern and sleek designs.”
A concept of renowned French designer Malherbe, regular shoppers of the store should expect a more modern and contemporary feel to the new National Bookstore, while keeping its signature trademarks as spacious, neat, and organized. The same design will be executed in over 200 branches nationwide in the next several months.
Beyond the store redesign, and still in keeping up with the modern times, Padilla also told The Sunday Times Magazine that NBS will launch a “Gift Generator” app especially for the Christmas season.
“It always takes a lot of guessing what loved ones want for Christmas, and especially hard to come up with imaginative and meaningful gifts for your loved ones. With this app, you just need to punch in some basic information and let our system help pick out the gifts for you. It’s quick, responsive, and totally cool,” the lady executive enthused.
Finally, Padilla expressed that the innovations they are currently making in the company are still very much focused on the brand’s promise seven decades and counting: To support education and to enhance everyday lives by providing best and widest selection of educational, professional, and social communication products.
“We would like to provide whatever is needed for school, for work, or for people who are pursuing their passions and creativity. That’s never going to change,” ended Padilla.