• ON THE ATTACK

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    Mercedes-Benz-A25020130625CATS Motors Inc., the distributor of Mercedes-Benz in the Philippines, recently unveiled the all-new Mercedes-Benz A250 Sport.

    The latest A-Class is the third generation of the nameplate.

    “The A-Class represents an important milestone,” said Dr. Dieter Zetsche, chairman of the board of management at Daimler AG and head of Mercedes-Benz Cars, in a statement that CATS handed out during the A250 Sport’s launch. “The A-Class is completely new, down to the last detail. In automotive development, it’s not often you get the chance to start with a clean sheet of paper. Our engineers have made the very most of that opportunity.

    “Together with the successful new B-Class and three further model variants based on this vehicle architecture, it will be an important driver in our ‘Mercedes-Benz 2020’ growth strategy. We are expecting a conquest rate of more than 50 percent for the A-Class. And that’s why we say that ‘A’ now stands for “attack.’”

    Priced at P2.58 million, the A250 Sport has a 2.0-liter engine that makes 211 horsepower at 5,500 rpm and 350 Newton-meter of torque from 1,200rpm to 4,000rpm. It will soon be joined by the A200 variant, according to a report quoting CATS Motors Sales and Planning Vice President Bob Shaw.

    “This new model is notably important for us as it ends boredom in this segment,” said CATS Motors Marketing Communications Brand Manager Grace Enriquez. “It is totally different from the past two A-Class generations—it’s younger and more progressive.”

    One of the key features of the A250 Sport is the Attention Assist System that detects “the onset of drowsiness on the basis of steering behavior and can alert the driver to an impending micro sleep.” The others are the 7G-DCT seven-speed dual-clutch transmission, an Eco start/stop function, brake assist and an anti-skid system, tire pressure loss warning, crash-responsive emergency lighting and hill-start assist.

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