One ‘Happy’ launch

Sweden’s popular socks are now in Manila

Sweden’s popular socks are now in Manila

“Welcome to Happiness!” was the sign that greeted guests at the launch of Happy Socks in the Philippines. Held at the Staple and Perk Bakery, the event was aptly entitled “#100HappyActs.”

Founded by friends Viktor Tell and Mikael Söderlindh in Sweden in 2008, Happy Socks is available in over 6,000 fashion apparel boutiques in more than 70 different countries today. The very first store opened its doors in 2010 in Stockholm, Sweden.

The brand creates two collections every year: Spring/Summer released every February, followed by Fall/Winter in August.

Present at the Philippine launch was Happy Socks international representative in Asia, Jonathan Larsson, who came all the way from the Swedish headquarters. He shared the humble beginnings of Happy Socks and how the brand grew to reach over 70 countries in a span of just five years. He also took the opportunity to mention how he personally brings happiness to people around. Welcoming the executive were Happy Socks PH’s managing partners Katherine Sy and Diana Ong.


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