REY ELBO
MARK, a newly appointed CEO of a medium-size organization, wants his employees to adopt the Toyota system of extracting valuable ideas toward continuous improvement. He hires Tony, a consultant who boldly prescribes a six-month roadmap and installs a corporate-wide program that requires all workers to come up with at least three ideas a month from each of the company’s 968 workers. This means 2,904 ideas a month, or a total of 17,424 ideas for six months alone!