The Organisasyon ng Pilipinong Mang-aawit (OPM) and National Commission for Culture and the Arts (NCCA) have jointly announced that the first ever “Linggo ng Musikang Pilipino” will run from July 25 to 31. The inaugural celebration fulfills Presidential Proclamation No. 933, signed in December 2014, dedicating the last week of July of every year in paying tribute to the rich musical heritage of the Philippines, and raising public awareness for original Filipino compositions across all genres.
OPM president Ogie Alcasid led the official announcement for the activities of Linggo ng Musikang Pilipino at a press conference in Quezon City, with such notable names of the local music industry in attendance. Present were Noel Cabangon and Dingdong Avanzado, as well as NCCA Chairman Felipe de Leon Jr. who gave a brief message.
The weeklong music festival will transpire in different locations in Metro Manila. Cabangon, tasked as festival director, provided a brief roundup of activities that will give OPM its opportunity to shine at its brightest.
The Philippine Popular Music Festival grand finals night will fittingly kick off Linggo ng Musikang Pilipino at the Meralco Theater on July 25. Organized by Professor Ryan Cayabyab, PhilPop is considered the most prestigious songwriting competition in the country today.
Simultaneously, other events that will take place in different locations are “My OPM Music Playlist Exhibition” at the Bonifacio High Street Amphitheater, “Basking” (street performances), and #PalakasinAngBosesngOPM Sessions in Saguijo Bar, 12 Monkeys, My Brother’s Mustache, Strumms, Route 196, 19th East, Teatrino, and Conspiracy Bar, among others.
The concluding activity is a one-night free concert at the Ayala Triangle on July 21.
The Pinoy Music Festival’s theme is “Anong OPM Playlist Mo?” Moreover, during this week, FILSCAP and concert producers have agreed that there will be no foreign acts that will be allowed to hold concerts.
OPM has further organized a campaign called “Mission: EO 255,” a campaign run for the stricter implementation of Executive Order 255, which requires all radio stations to broadcast a minimum of four original Pilipino music songs every hour. It will be held on July 19 at UP Diliman Academic Oval.
“We need to go back to who we are. Kailangan nating kilalanin ang sariling atin. We can disagree on many things but we can all agree that our music is beautiful,” said Alcasid. He stressed the importance of the involvement of the youth in the event seeing that they are the generation that will inherit the tradition.
“They need to be educated about our heritage,” the singer-songwriter added.
Alcasid also emphasized the rich talent now rising indie scene. “They have to be heard. We have vibrant music and exquisite talent underground.”
Cabangon also pointed out that the celebration is not only a cultural event but also a means to contribute to the development of the economy.
“Music is not just an expression of our identity. We can also look at its economic benefit, as an economic driver.” Cabangon expressed. He cited how The Beatles propelled the United Kingdom’s economy which suffered in World War II during the ‘60s because of their worldwide popularity. Likewise, ABBA contributed more to Sweden’s revenue than the country’s machinery industry.
Besides partnering with NCCA, the Linggo ng Musikang Pilipino is also supported by the Quezon City Government, and the Make it Makati Foundation.