To show just how technology can inspire beautiful creations in fashion and the visual arts, Samsung is all set to stage a runway show and exhibit to launch its newest and much-awaited flagship phones for 2015—the Galaxy S6 and S6 Edge.
On April 8, Samsung Philippines introduced the highly regarded event collaborators via a press conference at a private residence in San Lorenzo Village in Makati City.
They are Filipino master glass sculptor Ramon Orlina, sought-after jeweler Marilou Co, and members of the Fashion and Design Council (FDCP) led by newly elected president Tonichi Nocom. Present on behalf of Samsung Philippines at the roundtable interview was Digs Dimagiba, head of IT and Mobile.
Asked by The Manila Times what inspired Samsung Philippines to mount such a unique product launch, slated on the evening of April 17 at the Mega Fashion Hall in SM Megamall, Mandaluyong City, Dimagiba replied, “People always think that Samsung is only about technology. With this show, we want to prove that Samsung is also about creativity; that we can enable and inspire people to create beautiful things.”
The master sculptor’s take
The world-renowned artist Orlina was first to share the task he was given for the upcoming event: To design and create five glass sculptures, each corresponding the “jewel inspired” colors of the Galaxy S6 and S6 edge, namely Blue Topaz, Green Emerald, White Pearl, Gold Platinum and Black Sapphire.
Although Orlina admitted that he is pressed for time to make all-new works—he ideally needs six long months—he happily related he has previous works in S6 colors nearing completion. Nevertheless, he is currently working on the exhibit’s highlight piece, which he specifically made for the launch.
He added enthusiastically, “One Samsung S6 will go inside this transparent glass sculpture.”
Asked about his take on the smartphones, the artist replied, “I am techie too! I like something na mabilis [that is fast],” showing the sample S6 Edge in Gold Platinum he had in hand.
On the other hand, Co, one of the country’s leading jewelers who is recognized for her meticulous craftsmanship, has designed a very special and expensive phone casing.
“It is made from 18-karat gold and encrusted with 60 diamonds, representing S6,” she explained.
The case is so precious that it could be worth more than a million peso, according to the artist. The goldsmith in fact asked for one month to craft the very specific phone cover, which when finished weighed 150 grams.
Co added that her inspiration came from the metal and glass body of both S6’s.
Asked what will happen to the million-peso casing after the launch, Co quickly suggested to Dimagiba to display it in one of Samsung’s concept stores, with tight security of course.
“It will be heavily guarded for the duration of the exhibit,” Dimagiba assured. “You see, because the Samsung S6 and S6 Edge are like pieces of art, its best accessory must also be a work of art.”
While the casing will be unveiled at the April 17 launch, it will also be exhibited along with the Orlina sculptures on April 18 and 19 during the initial sales of Samsung S6 and S6 Edge. The said exhibit will then travel to Cebu and Davao for Samsung Philippines’ pop-up events.
Another must-see at the product launch will be the collection for a runway show featuring clothes, shoes and accessories by members of the FDCP. According to Nocom, all 35 members of FDCP, save for one who has an overseas engagement, will be lending their talents for the Samsung project.
As one of the premier fashion groups in the country, the FDCP boasts of the biggest names in the fashion industry including JC Buendia, Frederick Peralta, Randy Ortiz, and Lulu Tan-Gan, among others.
According to Nocom, the FDCP’s collection will revolve around the “short formal,” which he describes as “pieces that one can match and wear together with the Samsung phones.”
The show will be divided into seven segments, five of which are for clothes and themed into the Samsung S6 shades; and two for accessories and shoes.
Nocom further related that the organization is very happy to be partnering with Samsung for what will effectively be the FDCP’s first major project for 2015.
More importantly he added, “I think it’s Samsung’s renewal of vows with fashion because nawala siya [the brand has been absent]for a while [in the fashion industry]after it stopped sponsoring the Metrowear shows. Samsung is definitely making a comeback in the fashion scene with this endeavor.”