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Posted on Monday, September 1, 2003

 

The legitimized business of text 
gambling: The rise of text gaming

By Roderick T. de la Cruz, Researcher

(First of Three Parts)

IN January 2001 a president was forced out of Malacañang Palace on charges that he received millions of pesos in kickbacks from illegal gambling.

A few months later, under a moral reformist presidency, telecommunication and broadcast companies connived to promote what turned out to be the most rampant form of gambling in history in the guise of text gaming.

The Catholic Church and the usually vocal private watchdog Kilosbayan largely kept silent about the new kind of gambling, and the people knew nothing about it, until a most unlikely protagonist, the Philippine Amusement and Gaming Corp. (Pagcor), raised the alarm.

In a statement, Rafael Francisco, Pagcor president and chief operating officer, said: “With the popularity of text-based games especially on television, the government deemed it right to assert Pagcor’s authority to operate and conduct all games of chance in the country.”

It turned out that Pagcor reportedly blew the whistle not to raise the moral awareness of the people, but to corner a slice of the lucrative business ventures entered into by the likes of Globe Telecom, Smart Communications, Philippine Long Distance Telephone Co. (PLDT), ABS-CBN Broadcasting Corp., GMA Networking Inc. and IBC 13.

Early this year, Pagcor filed cases against Globe and ABS-CBN for violating Presidential Decree 1602, or the Illegal Gambling Act. In June Pagcor withdrew its case against Globe after the telecom giant agreed to share some of its text-based revenues.

Edward F. King, spokesman for Pagcor, said a landmark agreement was signed to put Globe’s text-based games “with an element of wagering” under the control and supervision of Pagcor.

The agreement, he said, was reached on June 24, with the primary aim of “protecting the interests of the consuming public.”

Asked for comment, Rodolfo A. Salalima, Globe Telecom vice president for legal affairs, begged off. “Some other time,” his appointment secretary quoted him as saying to the Business Times.

As this report was being written, Pagcor and ABS-CBN were finalizing an agreement that would put the top-rating TV game show Game KNB? (Are you game?) under the regulation of the government gambling firm. Without government regulation, Game KNB?, which is hosted by the popular actress Kris Aquino, raked in at least P300 million in 2002.

In its statement of assets and liabilities in 2002, ABS-CBN reported that its other broadcasting-related revenues reached P395 million, which is seven times higher than the previous year’s P51 million.

“Other broadcasting-related revenues are primarily revenues from short messaging system [SMS] or text-based revenues pioneered by the ABS-CBN Interactive. Bulk of text-based revenues in 2002 was attributable to the company’s highly rated game show Game KNB?,” ABS-CBS said in its financial statement.

The company also spent a lot for prizes to the participants. “Other program expenses grew 27 percent to P671 million primarily owing to prizes paid out for the company’s noontime variety show Masayang Tanghali Bayan [MTB] and top-rated game show Game KNB?” it added.

To ensure that ABS-CBN would share its revenues with Pagcor, the gambling firm also stated in its memorandum of agreement with Globe that the latter should not renew its contract with the producers and sponsors of the show until ABS-CBN gets a certificate of affiliation from Pagcor. Globe, Smart, BayanTel and PLDT are telecom partners of Game KNB?

In the first half of 2003, ABS-CBN’s broadcasting-related revenues fell by three-fifths, to P103 million from the year-ago figure of P169 million as Pagcor entered the scene.

The contract of Game KNB? expires in October. As this was being written, the Department of Trade and Industry (DTI) was still regulating the show, despite an agreement between Pagcor, the DTI and two other government agencies signed in December 2002.

According to Divina D. Capua, chief of DTI consumer assistance and protection center, the department is tasked to regulate text-based sales promotions pursuant to the Republic Act 7394, otherwise known as the Consumer Act of the Philippines and its Implementing Rules and Regulations (DAO No. 2 S 1993).

But under the memorandum of agreement signed by the heads of the four government agencies in December last year, it was agreed that Pagcor would regulate or prohibit text-based schemes found to be gambling. Pagcor insisted that Game KNB? had elements of wagering.

Before this, Pagcor and Smart had an earlier agreement. Reached for comment, Smart officials declined to respond to questions posed by The Times. Pagcor is also in talks with Smart’s mother firm, the publicly listed Philippine Long Distance Telephone (PLDT).

PLDT was included on the list because it also supported ABS-CBN’s Game KNB? and IBC 13’s defunct game shows Who Wants to be a Millionaire? and The Weakest Link. It is through PLDT’s text landline services like “Text 135” and premium phone lines like “1-908” that most TV game shows drew millions of participants.

Other companies like GMA 7, IBC 13, Bombo Radyo and other radio stations that had also perpetrated text gaming are not off the hook yet. The House Committee on Games and Amusement wanted Pagcor to run after all alleged violators of Presidential Decree 1602.

With Pagcor winning its legal disputes with at least four industry giants, the question of whether text gaming is a form of gambling has also been clarified. Globe and Smart now have the sanctions of Pagcor, which is to say that some parts of their operations really involved betting.

The public, including the 1.2 million participants in Game KNB?, apparently does not know it yet.

The Department of Justice declined to issue a legal opinion on the matter because Pagcor had elevated the cases to the Office of the Prosecutor in Manila. The cases, however, were eventually settled out of court.

At present, telecom firms and broadcast stations dictate their own rules in text gaming, and Pagcor is appeased with the fact that it will get 20 percent of all revenues from text-based activities involving wagers.

Moralists find the situation disturbing in the sense that industry people could easily lose their judgment of what is wrong when it comes to raking in profits. They expressed dismay over the fact that most broadcast stations quickly jumped into the bandwagon of text gaming, without looking into its moral implications.

The rise of text gaming

Text gaming was an offshoot from the popularity of SMS that took the country by storm starting in 1997. By 2000 the Philippines took pride in being tagged as the “text capital of the world.”

By 2001 the number of mobile-phone users in the country reached more than 10 million. Occupying the upper socioeconomic ladder, these users have extra money to spend beyond their basic needs. In texting alone, they spent a total of P100 million each day, P3 billion each month or a total of P36 billion in 2001.

It did not take long before Globe and Smart became two of the most highly profitable companies in the land.

Imaginative people in the broadcast and advertising industries quickly brought the popularity of text messaging to television’s primetime slot.

GMA 7 introduced Txters 5, an interactive game show hosted by Paolo Bediones. The program seduced viewers to send a text message worth P5 each, in order to have a chance at winning such prizes as five BMW sedans, bundles of cash and expensive valuables.

Viva Television and IBC 13 ran two of the most popular game shows in the country—Who Wants to be a Millionaire? and The Weakest Link. ABC 5 and GMA 7 also introduced a number of game shows.

Still popular until this was being written, Game KNB? proved to be the most successful of the lot. At one time, the show gave away P7 million in cash prizes, the largest in television history.

Before the text-game controversy erupted in late 2002, there were reports in the House Committee on Games and Amusements that Smart earned P6.2 million. Globe cornered P5 million from their text game promos only in the first six months of that year.

The real figures, however, could be much higher. Globe and Smart, along with PLDT and BayanTel, are partners of Game KNB?, which earned a total of P397 million in 2002 alone.

ABS-CBN’s and Smart’s revenue-sharing scheme over text gaming turned sour this year. Smart wanted its revenue share increased from 50 percent.

Legal disputes

Before Pagcor sensed elements of betting in text gaming, the DTI had been receiving complaints from several people who felt cheated by the game shows.

A group of Church leaders in the Visayas called the attention of the media to the so-called text gambling. Their complaints fell on deaf ears because the broadcast stations themselves were being linked to the scandal.

As early as April 2001, an article in the Internet (http://www.txtmania.com) accused the telecom firms of engaging in gambling, with the sanction of the government and the society at large.

On March 8, 2002, Rep. Magtanggol T. Gunigundo of the Second District of Valenzuela filed House Resolution 00466, which called for an investigation, in aid of legislation, into “electronic gambling” being perpetrated by Globe and Smart.

Rep. Augusto Syjuco of Iloilo filed House Resolution 473, which sought an inquiry into the raffles and “games of chance” of mobile-phone-service providers using the SMS.

On November 14, 2002, Sen. Robert S. Jaworski filed Senate Resolution 476, which also called for an investigation into text gaming as a possible mode of electronic gambling.

Jaworski expressed concern over the fact that various forms of text gaming are made available to all cellular-phone users “without regard to the age and status of the participants.”

The legislators also questioned whether Globe and Smart, which are not licensed like Pagcor and the Philippine Charity Sweepstakes Office (PCSO), have the permit to operate gambling.

In the hearing conducted by the House Committee on Games and Amusements in March, Francisco directly said Pagcor has jurisdiction over text games, because according to him, “these are all forms of gambling.”

The hearing at the House was preempted by the filing of cases by Pagcor against ABS-CBN and Globe. Meanwhile, the Senate Committee on Games and Amusement has yet to act on Jaworski’s resolution.

On March 5, Carlos Bautista Jr., Pagcor legal counsel, filed a case against ABS-CBN officials, led by Eugenio Lopez III, Augusto Almeda-Lopez, Oscar Lopez, Manuel Lopez Jr., Peter Garrucho, Albert Lopez, Federico Garcia and Manuel Lopez, for violating PD 1602.

In June 1978 the late President Ferdinand E. Marcos issued PD 1602, which prohibited any “game or scheme, whether upon chance or skill, which does not have a franchise from the national government, wherein wagers consisting of money, articles of value or representative of value are made.”

Pagcor branded Game KNB? as a game of chance that involves betting and as such, should be regulated by or affiliated with Pagcor.

The case (03-06430) was filed at the Manila Prosecutor’s Office and was handled by Bernardino L. Cabiles.

On August 21 Cabiles said Pagcor did not proceed with the case against the broadcast station. “Nagkaayos na sila,” he told The Times.

(Tomorrow: The anatomy of text gambling)

    
 
 
 

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Francis Andaya, Judee Perculeza, Marizhen Doctora, Shey Silayan
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