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Draft global strategy on diet, physical activity and health. The
Director-General submits herewith for the consideration of the
Executive Board the draft global strategy on diet, physical activity
and health.
Introduction
Recognizing the heavy and growing burden of noncommunicable
diseases, Member States requested the Director-General to develop a
global strategy on diet, physical activity and health through a
broad consultation process.1 To establish the content of the draft
global strategy, WHO held six regional consultations with Member
States, and consulted with United Nations agencies and other
intergovernmental organizations, civil society, and the private
sector; a reference group of independent international experts on
diet and physical activity from all six WHO regions also advised
WHO.
Following the adoption of the strategy, an
action plan for implementing the strategy will be developed at
regional and national levels.
The challenge
A profound shift in the balance of the
major causes of death and disease is under way in most countries.
Globally, the burden of noncommunicable diseases has rapidly
increased. In 2001, noncommunicable diseases accounted for almost
60 percent of the 56.5 million deaths annually and 47 percent of the
global burden of disease. In view of these figures and the predicted
future growth in this disease burden, the prevention of noncommunicable
diseases presents a major global public health challenge.
The world health report 2002 describes in detail
how, in most countries, a few major risk factors account for much of
the morbidity and mortality, and for noncommunicable diseases, the
most important risks included high blood pressure, high
concentrations of cholesterol in the blood, low intake of fruit and
vegetables, being overweight, physical inactivity and tobacco use.
Five of these global risk factors are closely related to diet and
physical activity.
Unhealthy diets and physical inactivity are thus
the leading causes of the major noncommunicable diseases, including
cardiovascular disease, type 2 diabetes and certain types of cancer
and contribute substantially to the global burden of disease, death
and disability. Other diseases related to diet and physical
inactivity, such as dental caries and osteoporosis, are widespread
causes of morbidity.
The burden of mortality, morbidity and
disability attributable to noncommunicable diseases now weighs
heaviest in the developing countries, where those affected are on
average younger than in the developed world. Rapid changes in diets
and in patterns of physical activity are further leading to
escalating rates. Smoking also increases the risk for these
diseases, although largely through independent mechanisms.
Many developed countries are experiencing
increasing numbers of overweight and obese adults and children, and
closely linked increases in type 2 diabetes.
Diet and physical activity influence health both
together and separately. Unbalanced diets and physical inactivity
lead to noncommunicable diseases through multiple mechanisms
besides those resulting from overweight and obesity. Thus, while the
effects of diet and physical activity on health often interact,
particularly in relation to obesity, there are additional health
benefits from physical activity that are independent of nutrition
and diet. Further, there are significant nutritional risks that are
unrelated to obesity. Physical activity is a fundamental means of
improving the physical and mental health of individuals.
The opportunity
A unique opportunity exists to formulate and
carry out an effective strategy for substantially reducing deaths
and disease worldwide by improving diet and promoting physical
activity. Evidence for the links between these health behaviours and
later disease and ill-health is strong. There are effective
interventions to enable people to live longer and healthier lives,
reduce inequalities and enhance development. By mobilizing the full
potential of global players, this vision could become a reality for
all populations in all countries of the world.
Goal and objectives
The overall goal of the global strategy on diet,
physical activity and health is to promote and protect health by
guiding the development of sustainable actions at the community,
national and global levels that, when taken together, will lead to
reduced disease and death rates related to unhealthy diet and
physical inactivity in populations. These actions support the United
Nations Millennium Development Goals and have immense potential for
major public health gains worldwide. The global strategy has four
main objectives:
• To reduce the risk factors for chronic
noncommunicable diseases that stem from unhealthy diets and physical
inactivity by means of essential public health action and
health-promoting and disease-preventive measures.
• To increase the overall awareness and
understanding of the role of diet and physical activity in
determining public health and of the positive potential of
preventive interventions.
• To encourage the development, strengthening
and implementation of global, regional, national and community
policies and action plans to improve diets and increase physical
activity that are sustainable, comprehensive and actively engage all
sectors, including civil society, the private sector and the media.
• To monitor scientific data and key
influences on diet and physical activity; to support research in a
broad spectrum of relevant areas; and to strengthen the human
resources needed to enhance and sustain health in this domain.
The recent report of the Joint WHO/FAO Expert
Consultation on Diet, Nutrition and the Prevention of Chronic
Disease1 provides updated evidence and recommendations on population
nutrient intake and physical activity goals for the prevention of
major noncommunicable diseases. The findings confirm that healthy
diets and physical activity are necessary for a long and healthy
life. The Expert Consultation’s recommendations need to be
translated into national recommendations, in the light of the local
health situation, and into dietary guidelines.
For diet, the report recommends that populations
should: limit energy intake from fat and shift consumption away from
saturated fats and trans-fatty acids towards unsaturated fats;
increase consumption of fruits and vegetables as well as legumes,
whole grains and nuts; limit the intake of ŇfreeÓ sugars; limit
salt (sodium) consumption from all sources and ensure that salt is
iodized; achieve energy balance for weight control.
For physical activity, the report recommends
that individuals should engage in adequate levels throughout the
life course. Physical activity is a key determinant of energy
expenditure, and thus fundamental to energy balance and weight
control. The beneficial effects of physical activity on the
metabolic syndrome are mediated by mechanisms beyond controlling
excess body weight.
Different forms of physical activity are
required for different health outcomes: at least 30 minutes of
regular, moderate-intensity physical activity on most days of the
week are required to prevent cardiovascular disease and diabetes,
and muscle strengthening and balance training are needed to reduce
falls and increase functional status among older adults.
21. The translation of these recommendations,
together with effective tobacco control, into a global framework
that leads to regional and national action plans will require
sustained political commitment and the collaboration of many
stakeholders. This framework will provide the basis for the
effective prevention of chronic diseases.
Principles for action
22. Drawing upon a broad consultation process,
and experience with successful policies and strategies in countries
and communities, the following principles have guided the
development of the draft WHO global strategy on diet, physical
activity and health:
Strategies need to be comprehensive,
incorporating both policies and action and addressing all major
causes of chronic diseases together; multisectoral, taking a
long-term perspective and involving all aspects of society;
multidisciplinary and participatory, consistent with the principles
contained in the Ottawa Charter for Health Promotion (1986); based
on the best available scientific research and evidence; and
transparent.
As emphasized in the World Health report 2002,
there is great potential for improving public health by implementing
preventive and health promotion measures that reduce the
distribution of chronic disease risk factors (most notably in diet
and physical activity, taken together) in the population.
A life-course perspective on noncommunicable
disease prevention and control is critical.
This starts with maternal health, pregnancy
outcomes, infant feeding and child and adolescent health; reaches
children at schools, adults at worksites and other settings, as well
as the elderly, and encourages a balanced diet and regular physical
activity throughout the life span.
Public health strategies to reduce
noncommunicable diseases should be considered as part of a larger,
comprehensive and coordinated effort on diet, physical activity and
public health. All partners, especially governments, need to address
simultaneously a number of issues. Diet extends to all aspects of
unbalanced nutrition (e.g., overnutrition as well as undernutrition,
micronutrient deficiency and excess consumption of certain
nutrients); food security (accessibility, availability and
affordability of healthy food choices); food safety; and support for
and promotion of six months of exclusive breastfeeding. Physical
activity issues include requirements for physical education and
activity in school, working and home life (including both increased
sedentariness and heavy physical labour, particularly in developing
countries); increasing urbanization, and various aspects of city
planning, transportation, safety and access to physical activity
during leisure.
Priority should be given to activities that have
a positive impact in the poorest populations and communities in
countries. Many programmes exist that benefit mainly the more
affluent populations. Strategies that benefit the lives of the
poorest in a country will generally require community-based action
with strong government intervention and oversight.
WHO will hold discussions with the
transnational food industry and other parts of the private sector in
support of the aims of this global strategy, and of implementing the
re WHO, in close collaboration with United Nations agencies and
other intergovernmental organizations (FAO, United Nations
University and others), research institutes and other partners, will
promote and support research in priority areas to facilitate
programme implementation and evaluation. WHO will commission
scientific papers, conduct analyses, and hold technical meetings on
priority, practical research topics that are essential for effective
country action. The use of evidence, including health impact
assessment, cost-benefit analysis, national burden-of-disease
studies, evidence-based intervention models, scientific advice and
dissemination of good practice, should be improved to inform the
decision-making process.
The role of government is crucial to achieving
lasting change in public health.
Governments have a primary steering and
stewardship role in initiating and developing the strategy, ensuring
that it is implemented and monitoring its impact in the long term.
Health ministries have an essential
responsibility for coordinating and facilitating the contributions
of many other ministries and government agencies. These include
especially: ministries and governmental institutions with
responsibility for policies on food, agriculture, youth, recreation,
sports, education, commerce and industry, finance, transportation,
media and communication, social affairs and
environmental/sustainability planning, as well as local authorities
and those responsible for urban development.
Governments are encouraged to build on existing
structures and processes that already address aspects of diet,
nutrition and physical activity. In many countries, existing
national strategies and action plans on food, diet, nutrition and
physical activity can be developed in accordance with this strategy,
while in others they can be developed as the basis for advancing
noncommunicable disease control. There should be a national
coordinating mechanism that addresses diet and physical activity
within the context of a comprehensive noncommunicable disease
prevention and health promotion plan. Local government authorities
should be closely involved. Expert advisory boards should be
multisectoral and multidisciplinary; they should include technical
experts and representatives of government agencies, with an
independent chair to ensure that scientific evidence is interpreted
without any conflicts of interest.
National strategies, policies and action plans
that are developed to promote healthy diets and physical activity
for the prevention of noncommunicable diseases should be supported
by effective legislation, an appropriate administrative
infrastructure and adequate funding. The various aspects of national
strategies, policies and plans include:
• National strategies on diet and physical
activity: National strategies describe the measures to promote
healthy diets and physical activity that are crucial to disease
prevention and the promotion of health of the population, including
integrated strategies for comprehensively addressing all aspects of
unbalanced diets, including undernutrition and overnutrition.
National strategies and action plans should include specific goals,
objectives, and actions, similar to those outlined in this strategy.
Of particular importance is the need to focus on elements that are
necessary to implement the plan of action. These elements include
identification of necessary resources and national focal points (key
national institutes); intersectoral collaboration between the health
sector and other key sectors such as agriculture, urban planning,
and transportation; and monitoring and follow-up.
• National dietary guidelines: The report of
the Joint WHO/FAO Expert Consultation on Diet, Nutrition and the
Prevention of Chronic Diseases and recommendations of national
expert bodies may form the basis for national guidelines. Such
guidelines guide national nutrition policy, nutrition education
efforts, other public interventions and intersectoral collaboration.
These guidelines may be updated periodically in
the light of changes in dietary and disease patterns.
Schools, workplaces, educational and
religious institutions, nongovernmental organizations, community
leaders, as well as mass media, are in key positions to influence
behaviour. Member States should form alliances to convey appropriate
and effective messages about healthy lifestyles, including diet and
physical activity. Health, nutrition and physical activity education
and media literacy skills, starting in primary school, are important
to counter food fads and misleading dietary advice. It is also
important to provide support for action in developing countries that
improves the level of health literacy, while taking into account
local cultural and socioeconomic circumstances. Marketing,
advertising, sponsorship and promotion: Food advertising affects
food choices and influences dietary habits. Food and beverage
advertisements should not exploit children’s inexperience or
credulity. Messages that encourage unhealthy dietary practices or
physical inactivity should be discouraged, and positive, healthy
messages encouraged.
Governments should work with consumer groups and
with the industry (including the advertising sector) to develop
appropriate approaches to deal with the marketing of food to
children.
• Labelling: Consumers have the right to
accurate, standardized and comprehensible information on the content
of food items so that it is conducive to making healthy choices.
Governments may require information on key
nutritional aspects, as proposed in the Codex Guidelines on
Nutrition Labelling.
• Health claims: As consumers’ interest in
health grows, and increasing attention is paid to the health aspects
of food products, producers increasingly use health-related
messages. Such messages must not mislead the public about
nutritional benefits or risks.
National food and agricultural policy should
ensure consistency with the protection and promotion of public
health. Governments should examine all food and agricultural
policies for intended and unintended effects on the healthiness of
the food supply. Food and nutrition policy should cover nutrition,
food safety and sustainable food supply. Where needed, governments
should consider policies that provide incentives and support for the
production and marketing of healthier food. Efforts could involve
support for: production and marketing (including storage, transport,
preservation, and promotion) of fruit, vegetables and legumes and
other healthy produce; innovations to produce healthier foods;
distribution chains and policies for the export of healthy products.
Member States are also encouraged to use tax policy and other fiscal
measures in a manner that promotes health and is fiscally
sustainable. Areas for action could include:
• Promotion of healthier food items: As a
result of consumers’ increasing interest in health and the growing
interest of governments in healthy nutrition, some governments have
undertaken various measures, including market incentives, to promote
the development, production and marketing of healthier food items.
Many companies have responded by developing new products and are
committed to reducing incrementally the levels of saturated fats,
sugar and salt in their products as well as portion sizes.
Governments could consider additional measures to encourage the
reduction of the salt content of processed foods, measures to
restrict hydrogenation of oils, and methods of reducing the excess
sugar content of beverages and snacks.
• Price policies: Price reflects production
costs and influences consumption choices. Public policies can
influence prices through taxation, subsidies or direct pricing in a
way that encourages healthy eating and lifelong physical activity.
Several countries use fiscal measures to promote availability of and
access to various foods; others use taxes to increase or decrease
consumption of food; and some use public funds and subsidies to
promote access among poor communities to recreational and sporting
facilities.
• Food programmes: In many countries, there
are programmes to provide food to population groups with special
needs or cash transfers to enable families to improve their food
purchases. Such programmes often concern children, families with
children, poor people, and people with HIV/AIDS and other diseases.
Special attention should be given to the quality of the food items
and to nutrition education as a main component of these programmes,
so that food distributed to or purchased by the families not only
provides energy, but also contributes to a balanced and healthy
diet. Food and cash distribution programmes should emphasize
empowerment and development, local production and sustainability.
• Agricultural policies: Agricultural
production often has a great effect on national diets.
Governments can influence agricultural
production through many policy measures. As emphasis on health
increases and consumption patterns change, Member States need to
take healthy nutrition into account in their agricultural policies.
Multisectoral policies to promote physical
activity are needed. National physical activity policies should
target change in a number of sectors. Governments should review
national physical activity policies to ensure that they are
consistent with best practice in population-wide approaches to
increasing physical activity. Areas for action include:
• Ministries of health should take the lead in
forming partnerships with key agencies, in order to develop with
them a common agenda and work plan aimed at promoting physical
activity.
• Promoting environments that facilitate
physical activity, and developing the supportive infrastructure to
increase access to and usage of these environments and facilities.
• Developing and implementing strategies to
change social norms and to increase community understanding and
acceptance of the need for integrating physical activity.
• Reviewing relevant public policies and
legislation that have an impact on opportunities for physical
activity – examples include policies on transport, urban planning,
education, labour, social inclusion, and on health care funding
related to physical activity.
• Promoting community policies related to
physical activity – national and local governments can develop
policies and provide incentives to ensure that (i) walking, cycling
and other forms of physical activity are easy and safe; (ii)
transport policies include non-motorized modes of transportation;
(iii) labour and workplace policies encourage physical activity; and
(iv) sport and recreation facilities embody sport-for-all concepts
and principles.
School policies should support the adoption of
healthy diets and physical activity. Schools influence the lives of
most children in all countries. They should protect the good health
of children by providing health information, teaching health
literacy, and promoting healthy diets and physical activity, as well
as other healthy behaviours. Schools should require daily physical
education and should be equipped with appropriate facilities.
Policies should support healthy diets at school and limit the
availability of products high in salt, sugar and fats. Schools
should consider, together with other responsible authorities,
developing contracts with local food growers for school lunches to
ensure a local market for healthy foods.
Policy consultations should be arranged. For
public policies to be accepted and effective, there needs to be
broad public discussion and involvement. To achieve this, Member
States should establish mechanisms to ensure participation of
nongovernmental organizations, civil society, communities, the
private sector and the media in activities related to diet, physical
activity and health.
Ministries of health should be given
responsibility for establishing these mechanisms, which should aim
at strengthening intersectoral cooperation at the national,
provincial and local levels and at encouraging community
participation, and should be part of the community planning process.
Prevention should be built into health services.
Routine contacts with health service staff should include practical
advice to patients and families on the benefits of optimal diets and
increased levels of physical activity. Governments should consider
incentives to encourage preventive services and identify
opportunities for prevention within existing clinical services.
Governments should also consider an improved financing structure to
encourage and enable health professionals to dedicate more time to
preventing and managing chronic diseases. Areas for action could
include:
• Health and other services: Health services,
especially for primary health care, but also other services (such as
social services) can counsel individuals on healthy diets and
necessary physical activity. They should take a life course approach
that stresses the importance of prenatal nutrition, exclusive
breastfeeding for six months, and healthy diet and continuing
regular physical activity from youth into old age. Special attention
should be given to the new WHO growth standards for infants and
preschool children (in preparation). These standards help to expand
the definition of health beyond the absence of overt disease, to
include the adoption of healthy practices and behaviours recommended
by WHO and other national and international agencies (e.g.,
breastfeeding, nutritionally adequate and safe complementary
feeding, nonsmoking and other lifestyle circumstances that promote
physiological growth). Routine inquiries as to key dietary habits
and physical activity, combined with simple counselling, can reach a
great part of the population and be a cost-effective intervention.
The measurement of key biological risk factors, such as blood
pressure, serum cholesterol and body weight, combined with education
of the population and counselling of patients, helps to promote the
necessary changes. The identification of specific high-risk groups
and measures to respond to their needs, including possible
pharmacological interventions, are important components. Training of
health personnel, availability of appropriate guidelines and
possible incentives are key underlying factors in implementing these
measures;
• Involvement with health professional
bodies, health and consumer groups: Public awareness of government
policies will be increased, and their effectiveness amplified, by
enlisting strong professional, consumer and community support in a
cost-effective way.
Investment should be made in surveillance,
research and evaluation. Monitoring major risk factors and their
responsiveness to changes in polices and strategies is critical.
Many governments can build on systems already in place, at either
the national or the regional level. Emphasis should initially be
given to standard measures of physical activity, selected dietary
components, and to body weight, as well as to levels of blood
pressure, serum cholesterol and blood glucose and to tobacco use.
National data, comparable among countries, are
essential. Data that provide insight into withincountry patterns and
variations are useful in guiding community action. Where possible,
other sources of data should be used; for example, the transport and
agriculture sectors and other sectors. Areas for action could
include:
• Monitoring and surveillance: Monitoring and
surveillance are essential tools for national diet and physical
activity policies. Ongoing and standardized monitoring of diet,
physical activity, nutrition-related biological risk factors and
contents of food products, and communication to the public of the
information obtained is an important part of national diet and
physical activity policy. Of particular importance is the
development of methods and procedures utilizing standardized data
collection and a common minimum set of indicators, in collaboration
with WHO.
• Research and evaluation: Applied research,
especially in community-based demonstration projects, and in
evaluating different interventions and policies, should be promoted.
Such research (e.g., into the reasons for physical inactivity and
poor diet, and on key determinants of effective intervention
programmes), combined with the increased involvement of behavioural
scientists, will lead to better informed policies and policy-makers
and ensure that a cadre of expertise is created at national and
local levels. Equally important is the need to put in place
effective mechanisms for evaluating the efficacy and
cost-effectiveness of national disease prevention programmes and
policies, as well as the health impact of other policies. More
information is needed, especially on the situation in developing
countries.
Institutional capacity. Under the health
ministry, national institutions for public health, nutrition and
physical activity have an important role as focal points for
experience, coordination and monitoring in relation to the
implementation of national diet and physical activity programmes.
They can provide the necessary expertise,
monitor the developments, help to coordinate activities, participate
in international collaboration and advise political decision-makers.
Financing national programmes. Various sources
of funding, in addition to the national budget, to assist in the
implementation of effective national diet and physical activity
programmes, should be identified. The United Nations Millennium
Declaration (September 2000) recognizes that economic growth is
limited unless people are healthy. The most cost-effective
interventions to contain the noncommunicable disease epidemic are
prevention and a focus on the risk factors associated with these
diseases: unhealthy diets, physical inactivity and tobacco use.
Programmes aimed at promoting healthy diets and physical activity
should therefore be viewed as a developmental need and should draw
policy and financial support from national plans for development. At
the same time, care must be exercised to avoid the distortions that
often accompany accelerated development and adversely affect diet
and patterns of physical activity.
International partners
The role of international partners is of
paramount importance in achieving the goals and objectives of the
global strategy, particularly with regard to issues of a
transnational nature, or where the actions of a single country are
insufficient. Coordinated work is needed within the United Nations
system and with major international agencies, nongovernmental
organizations, professional associations, research institutions and
the private sector.
WHO will enhance its long-standing collaboration
with FAO in implementing the strategy. The latter organization has a
special role in developing agricultural policies through its work
with farmers and others involved in food production, and can play a
crucial part in implementing the strategy. The composition of foods
in production, and the supply and processing systems along the food
chain, will need increasingly to respond to consumer demand and
become more environmentally sound, economically viable and
nutritionally balanced. Thus, more research into food supply,
availability, processing and consumption will be necessary.
Collaboration with United Nations organizations.
As a result of the strategy development process, closer interaction
has also developed with other organizations of the United Nations
system, such as Unesco and Unicef, and other partners, including the
World Bank. Cooperation is also planned with organizations such as
ILO, the United Nations Economic and Social Council, the regional
development banks, WTO and the United Nations University. WHO will
work with appropriate international agencies in developing and
strengthening partnerships, including global and regional networks,
consistent with the goal and objectives of this strategy, and in
order to disseminate information, exchange experiences, and support
regional and national initiatives. International collaboration will
be promoted through the establishment and the coordination of
networks. WHO will convene an ad hoc committee of the concerned
United Nations partners to ensure continuing policy coherence and in
order to draw upon each organization’s unique strengths. Partners
can play an important role in a global network that targets such
areas as advocacy, resource mobilization, capacity building and
collaborative research.
Specific areas in which international partners
could play a role in implementing the global strategy and policies
for noncommunicable disease prevention and control include:
developing comprehensive intersectoral global strategies on diet,
physical activity and prevention of noncommunicable diseases,
including for instance the promotion of healthy diets in
poverty-alleviation programmes; drawing up guidelines for preventing
nutritional deficiencies and infectious diseases in order to
integrate and harmonize future dietary and policy recommendations
designed to prevent and control noncommunicable diseases;
facilitating the development of national guidelines on diet and
physical activity, in collaboration with national agencies;
cooperating in the development, testing and dissemination of models
of community empowerment, involving local production, nutrition and
physical activity education and enhanced consumer consciousness;
promoting the inclusion of noncommunicable disease prevention and
health promotion policies relating to diet and physical activity as
components of development policies and programmes; promoting
incentive-based approaches for global markets to encourage chronic
disease prevention and control.
International standards. Public health efforts
may be strengthened by the use of international norms and standards,
particularly those developed by the Codex Alimentarius Commission
(see resolution WHA56.23). Areas for further development include:
labelling to allow consumers to be better informed about the
benefits and content of foods; minimizing the impact of marketing on
unhealthy dietary patterns among children; increasing information
about healthy consumption patterns, including taking steps to
increase the availability/consumption of fruit and vegetables; and
production and processing standards. New multi-stakeholder
approaches involving governments, private companies and consumer
groups may be required to address issues such as sponsorship,
promotion and advertising.
Civil society and nongovernmental
organizations
Diet and physical activity are a fundamental
part of the daily behaviours of individuals living within
communities. Civil society and nongovernmental organizations have an
important role to play in influencing both individual behaviour and
the organizations and institutions that affect diet and physical
activity. An important aim is to ensure that consumers ask that
governments support healthy lifestyles, and that industry provides
healthy products.
Nongovernmental organizations can support the
strategy effectively if they collaborate with national and
international partners. Civil society and nongovernmental
organizations can particularly: lead grass-roots mobilization and
advocate for healthy diets and physical activity to be placed on the
public agenda; support the wide dissemination of information on how
to prevent noncommunicable diseases through balanced, healthy diets
and physical activity; form networks and action groups to promote
the availability of healthy foods and possibilities for physical
activity, and advocate for and support health-promoting programmes
and health education campaigns; organize campaigns and events that
will stimulate action; emphasize the role of governments in
protecting and promoting public health, healthy diets and physical
activity; monitor progress in achieving objectives; and monitor the
work of other stakeholders such as the private sector; play an
active and leadership role in fostering the implementation of the
global strategy; put knowledge and evidence into practice.
The private sector can be a significant player
in promoting healthy diets and physical activity. Food companies,
retailers, sporting goods companies, the catering industry,
advertising and recreation companies, insurance and banking groups,
pharmaceutical companies and the media all have crucial parts to
play as responsible employers and as advocates for healthy
lifestyles. All could become partners with governments and
nongovernmental organizations in implementing measures aimed at
sending positive and consistent messages to facilitate and enable
integrated efforts to encourage healthy eating and physical
activity. Because many companies operate globally, international
collaboration is crucial. Cooperative rather than adversarial
relationships with industry have already led to many favourable
outcomes related to diet and physical activity. Initiatives
undertaken by the food industry to modify the fat, sugar and salt
content of processed foods and to review many current marketing
practices could accelerate health gains worldwide. Specific
recommendations include the following: promote healthy diets and
physical activity in accordance with national guidelines and
international standards and the overall aims of this global
strategy; limit the levels of saturated fats and trans-fatty acids,
sugar and salt in existing products; continue to develop and provide
affordable, healthy and nutritious choices to consumers; review the
case for introducing new products with better health profiles;
provide consumers with adequate product and nutrition information;
follow responsible marketing practices that support the strategy,
particularly with regard to the promotion and marketing of foods
high in saturated fats, sugar or salt, especially to young children;
implement simple, clear and consistent food labelling practices and
evidence-based health claims that will help consumers to exercise
informed and healthy choices with respect to the nutritional content
(salt, quality and quantity of fat and sugar) of foods; provide
information on food composition to national authorities;
manufacturers of sporting goods and related products can assist in
developing and implementing physical activity programmes.
Workplaces are important settings for health
promotion and disease prevention. In order to reduce exposure to
risk through changes in patterns of diet and physical activity,
people need to be given the opportunity to make healthy choices in
the workplace. Further, the cost to employers of morbidity
attributed to noncommunicable diseases is increasing rapidly. Workplaces
should provide healthy food choices in cafeterias and support and
encourage physical activity.
Follow up and future developments
Member States and WHO will monitor and report on
the progress made in implementing the global strategy and in
developing national strategies. Their reports will cover the
following aspects: patterns and trends of diet and physical activity
and major noncommunicable disease risk factors related to diet and
physical activity; evaluation of the effectiveness of diet and
physical activity programmes and policies; information on the
constraints or barriers encountered in the implementation of the
strategy and the measures taken to overcome them; information on
legislative, executive, administrative, financial or other measures
undertaken within the context of this strategy.
WHO will work through its regional offices and
with Member States on plans for implementing and developing a
monitoring system and relevant indicators on diet and physical
activity.
Drawing on the experience gained, WHO will
prepare a report on the progress of the implementation of the
strategy, with possible proposals for amendments, for submission to
the Fifty-ninth World Health Assembly in 2006.
Conclusions
Actions, based on scientific evidence and the
cultural context, need to be implemented and monitored with
assistance and leadership from WHO. But WHO and its Member States
cannot succeed alone. A truly multisectoral approach that mobilizes
the combined energy, resources and expertise of all global
stakeholders is essential for sustained progress.
Progress in changing patterns of diet and
physical activity will be gradual, and national strategies will need
a clear plan for long-term and sustained disease-preventive
measures. However, changes in risk factors and noncommunicable
disease rates can occur quite quickly when effective interventions
are made. National plans should therefore also have achievable
short-term and intermediate goals.
The implementation of this strategy could lead
to one of the largest and sustained improvements in population
health ever seen. Success will result in improvements in global
health that can rarely be matched by other possible measures.
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