Senator Manny Pacquiao remains the most trusted sports personality in the Philippines, according to the brand survey held by Readers Digest this year, a distinction he has held for several years.
For its 2016 Trusted Brand Survey, Readers Digest commissioned global market research company CATALYST. Approximately 8,000 individuals were selected across five of Asia’s key markets such as the Philippines, HongKong, Malaysia, Singapore and Taiwan.
The survey covers 44 categories of products and services across a wide range of industries. Around 1000 respondents were surveyed in the Philippines.
For the sixth consecutive year, Jessica Soho was named Most Trusted TV News Presenter while Mike Enriquez was chosen as Most Trusted Radio Presenter. Toni Gonzaga was Most Trusted Entertainment/ Variety Show Presenter.
Platinum Trusted Brand Awards were given to brands that performed exceptionally. The winners included Baby Company (Baby Store); SM Supermalls (Shopping Center); ABSCBN (TV Network); Century Tuna (Canned Tuna); Monterey (Frozen Meat) Magnolia (Fresh/Frozen Poultry); Carrier (Air Conditioner); Uratex (Mattress); Boysen (Paint); Pilot (Pen); Executive Optical (Eye Center) and PLDT Home (Landline Phone Service).
Meanwhile, Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals. They include Healthway (Ambulatory Medical Services); Condura (Air Conditioner); PLDT Home DSL (Broadband Services); San Marino Corned Tuna (Canned Tuna); Baguio Oil (Cooking Oil); Citibank (Credit Card Issuing Bank); Asian Eye Institute (Eye Center); Ideal Vision (Eye Center); Medicard (Health Card); Acer (Personal Computer); Camella Homes (Property Developer); DMCI Homes (Property Developer); Condura (Refrigerator); GMA7 (TV Network); Panda (Pen); Sharp (Washing Machine) and Whirlpool (Washing Machine).
“For the past 18 years, we have been surveying the people of Philippines and consumers in major markets across Asia, about which brands they depend on, believe in and that they expect to provide premium value and exceptional service,” Walter Beyleveldt, Reader’s Digest Managing Director in Asia Pacific, said.
“Every survey we ask thousands of people – both our readers and a representative sample of consumers in each market – to tell us which brands they consider worthy of their support, custom, and their trust. Not only have we learnt which brands consumers follow, we have discovered a lot about what trust means and how it wins the hearts of people across Asia.”