PAL unveils new brand name, routes; goal to be a 5-star airline in 5 years

“We want Philippine Airlines to be a source of pride for Filipinos," declared PAL President and Chief Operating Officer Jaime J. Bautista at a press conference on Tuesday, a day before the flag carrier marks its 75th anniversary with a grand gala at Solaire Resort and Casino on March 16.

Several years into major re-fleeting and continuous route expansions, Asia’s first and oldest commercial airline is still bent on reclaiming its former glory as the region’s premiere carrier, guided by its new philosophy to reach out to the “Heart of the Filipino,” wherever in the world they may be.