• Panasonic eyes share of PH security solutions market


    PANASONIC Philippines is aiming to capture six percent of the local market for security solutions in line with its global shift into a B2B (business to business) provider from a B2C (business to consumer) company.

    Panasonic is known for its TV, washing machines, and refrigerators, but with the new focus on B2B, the Japanese firm is now shifting its focus to providing security solutions for corporate clients.

    Shaun Sato, Panasonic Philippines adviser for Systems Network Department, said that the company is “expecting $2 million revenue this year and targeting to achieve 6 percent market share here in the Philippines.”

    According to market research, the Philippine security market will reach $35 million this year.

    “Globally, almost 25 percent of Panasonic Group revenue comes from B2B,” Sato said.

    When asked if reaching this target would make Panasonic number one in the local security market, May Gicain, marketing manager for Panasonic’s Systems Solutions Group, said, “Of course, Panasonic would like to be number one but we would like to first address the industry’s systems requirements in terms of security and communications by providing quality solutions from the Panasonic portfolio of products. If we are able to do this, then from there I think the ranking will just follow.”

    ‘Surveillance beyond surveillance’
    To support its B2B endeavor, Panasonic Philippines invited a select group of developers, contractors, architects and engineers – top-level industry influencers – for the AEC (Architecture, Engineering and Construction) Solution Day at Hotel Intercontinental today.

    Rusher Kaneko, product head for video intercom of Panasonic Systems Solution Asia Pacific, will present the Wireless Video Intercom Solution. Guests can try this solution in the mock-up home booth, where they can take calls from any point in the house via intercom to check on guests.

    This solution for the home or business automatically takes and stores photos of visitors all day long, and at night via infra-red light.

    Sato said, “Our mission is to deliver ‘Surveillance Beyond Surveillance’ to our customers. Of course, our system solution can alert the homeowner once cameras capture any suspect images. In addition to that, (we offer) not only surveillance solutions but also totally different new value, such as loss prevention or marketing analysis, strengths that Panasonic can offer.”

    In particular, Panasonic’s durable and quality imaging cameras will benefit business customers that need a high level of security “such as banks, casinos, or resorts,” according to Sato.

    Shops will benefit from their unique analysis technologies such as Heat Mapping or People Counting to help improve store management and drive sales up.

    To secure big facilities such as stadiums and parking areas and for city surveillance operations, Sato noted that Panasonic’s new full high-definition (HD) 4K cameras can cover nine times wider areas as compared to conventional HD cameras, while delivering even more crisp images.

    Hikida Gaku, manager for security systems business division of Panasonic Systems Solutions Asia Pacific, will present HD IP base cameras that will secure business facilities with free management software.

    Panasonic Systems Solutions group manager Genaro Castro Jr. will conduct a presentation on Office and Communication Solutions which will help businesses map out how their printers, scanners, projectors and even their telephone or PABX systems can be integrated and secured with solutions from Panasonic.

    Panasonic partnered with American Technologies Inc. (ATI) for this event to market their communication and security solutions for the AEC sector.

    According to Alma Postrano, head of the ATI marketing department, the company “has carved a niche in the market for quality service that has propelled the organization to new heights.”

    The company intends to support Panasonic’s B2B initiatives by developing strong partnerships with known industry players and influencers.


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