Home appliance brand Electrolux introduces its new set of digital brand ambassadors to represent its campaign, “Wear Your Passion.”
Celebrity mom Cheska Garcia-Kramer, celebrity chef Rosebud Benitez-Velasco, and mompreneur Janice Villanueva were chosen to be part of the new Electrolux campaign. “Their passion for their craft and credibility in their respective fields made them the perfect choice for our brand,” said Andrea Pionilla, marketing manager, Electrolux Philippines Inc.
“Being a mom is my ultimate passion in life. My family will always be my first priority,” enthused Cheska Garcia-Kramer. Having been in showbiz for years, she definitely knows how to balance work and family life. Despite her busy schedule, Cheska is a hands-on mom to her three lovely children, Kendra, Scarlet, and Gavin and a caring wife to PBA player, Doug Kramer.
Chef Rosebud Benitez-Velasco is very passionate about food and cooking. She spends most of her time in the kitchen creating delicious dishes but still makes sure to spend quality time with her children and husband. “Nothing is more rewarding than doing what I love most—being a chef, mother, and wife at home,” she shared
Janice Crisostomo-Villanueva, meanwhile, is not only entrepreneur but is also a passionate advocate of active parenting and breast-feeding. She is the founder of Mommy Mundo, an online portal of family-focused resources comprised of an active community of over 30,000 moms. Janice declared, “Sharing my passions with other moms and helping them in their roles in the family is what I love most about my job.”
“Our digital brand ambassadors will not only share what they are passionate about but also encourage everyone to have guilt-free time doing the things that they love to do with the help of Electrolux home appliances,” adds Pionilla.
For more information, log on to www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.