Celebrities from nearby ABS-CBN and GMA networks now have a new fashion house to explore as Pat Santos opens a new atelier in the City of Stars. Located along Sgt. Esguerra Avenue in Quezon City, the shop also aims to cater to fashionistas in the area.
In July, the Filipino designer officially opened the doors of his northern atelier highlighted with a mini-fashion presentation of an all new 11-piece collection of casual and formal wear.
In an interview with The Manila Times, Santos—who previously established a name in ready-to-wear (RTW) fashion—revealed that the new couture shop is part of his nationwide expansion.
Hoping to open a total of six branches, the other locations he is eyeing include Malate and Binondo, Manila, Makati City, Cebu and Davao.
“I’m targeting six branches nationwide, excluding my thri–ving flagship atelier in Las Piñas,” said the couturier. “They will open one by one in time.”
For now, he is excited to bring in clients to his newest baby. Designed by Cocoy Cordoba, the atelier is hard to miss with its striking black and white signage and black metal staircase. Inside, the drama continues with a matching black, white, and gold interiors.
As to what the designer can offer this side of the metro, Santos declared, “I have any–thing from stylish everyday apparel to elegant gowns fit for a red carpet event.”
The designer also admitted that his immediate goal is to dress celebrities. He explained, “I want to dress celebrities especially the young ones who are still bold and adventurous. I know they will be more open to more colors, cuts, styles and fabrics.”
His present collection is an example of his fresh new ideas. “The common denominator in these clothes is [the color]tangerine. Florals are also a prominent feature, while my digital prints and sequins that give off an attractive ‘pixelated’ effect strongly come into play.”
Santos’ fabrics of choice for the season are lace on neoprene on mesh. “The layering of various fabrics not only creates a whole new look for familiar materials, but it offers my desired volume,” he added.
For his grand finale, a wedding gown trimmed with pleated black-medallion and white-corded lace, worn no less than seasoned model Marina Benipayo, exude opulence.
Santos shared that his progressive plans to expand his own couture brand is his way to make up for the years he spent in RTW. And while he still supplies majority of clothes for retail chain SM Woman, he is slowly—and finally—stepping into the spotlight all on his own.
“It feels good when people finally know who you are and what you can do. Now when I present my designs to clients, they no longer ask for revisions, they approve what I do right away. Now that is a good sign,” the couturier happily ended.
For inquiries, call 806-7214 or visit Pat Santos’ ateliers at 15 Luz Street, corner CRM Avenue, BF Alamanza, Las Piñas City, or 42 Sgt. Esguerra Avenue, Quezon City.