Pay your toys with a pledge

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Ina Enverga with daughter London; Juana Yupangco with kids Jaime and Rosanna; Tessa Prieto- Valdez; and Nicole Jacinto with Sofia

Ina Enverga with daughter London; Juana Yupangco with kids Jaime and Rosanna; Tessa Prieto- Valdez; and Nicole Jacinto with Sofia

Last month, the SM Mall of Asia Music Hall transformed into a kiddie haven as thousands of parents brought their children to Breeze Sige Land: The First Toy Store where payments are made in promises instead of cash.

Over 1,500 toys were given away by Breeze for free at the MOA Music Hall to any “Sige” Mom who promised to teach her child values like courage, creativity and confidence. This landmark event was organized because Breeze believes that toys and
active play can be a mom’s tools for learning.

Each toy was assigned a “price” that moms had to pay. For example, a child’s painting set had the price “teach your child creativity” on it, and moms must teach the child the value of creativity as payment for the toy. Other values included courage, confidence and sportsmanship, offering a wide array of toy choices to pick from. Kids took home bikes, basketball hoops, inflatable pools, art sets, scooters and so much more.

Cashiers were set up to accept promises via Facebook instead of cash payments. Mom’s availed of their toys, by using the Sige Land Facebook App to “cash in” their promise of teaching their kids a lesson. The no-cash toy store operates on the belief that if stains from playing lead to learning.


The detergent brand believes that children learn from their own independent experiences. By learning through toys, kids are given the opportunity to experience their lessons through hands-on activities, translating abstract ideas into concrete form.

Other exciting activities included a short program before doors had opened, where Sige Moms Carmina Villaroel and Tessa Prieto-Valdes cut the ribbon for the opening of Sige Land, as well as awarded the winners of the short film contest. The contest featured young filmmakers who captured how a mother’s encouragement plays a vital role in the upbringing of her children. The grand prize winner of the film contest received P100,000.

Sige Land proved to be a fun venue for moms to bond with kids through a most memorable shopping experience that teaches them values and lessons along the way. This experience is a reminder that every stain leads to something good and that thanks to Breeze, our “Sige Moms” don’t have to worry about stains and can focus on ensuring their child’s life experience. Time for moms to stop saying “No” and instead, “Sige sa mantsa!”

Ed Uy

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