The Philippine Basketball Association (PBA) has forged a three-year partnership with insurance firm, FWD Life Philippines (FWD)
“We are delighted to be partnering with PBA, a prestigious Filipino sporting organization,” says FWD Philippines President and Chief Executive Officer Peter Grimes. “At FWD, we have always embraced sports, a passion for many of our customers. Joining hands with the PBA is important for us as we want to show our support and encourage our home-grown Filipino athletes to perform to their full potential.”
The partnership aims to empower professional Filipino basketball players to compete with confidence, secure in the knowledge that they are covered by the fastest-growing insurance firm in the Philippines.
“It is with great pride that we welcome FWD to our growing PBA family. We’re looking to strengthen our ties with FWD in the coming years,” said PBA Commissioner Chito Narvasa. “Because of this collaboration, we feel protected knowing that we have partnered with a trusted insurance brand that urges Filipinos to pursue their passions and live life without hesitation.”
Basketball, being the most popular sport in the Philippines is a ubiquitous element in the daily life of Filipinos, “It really makes sense for us to tap into sports as a passion point, especially one that is seen as a trademark Filipino activity,” Grimes said.
JEAN RUSSEL V. DAVID