PBA, Kyochon forge partnership

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The Philippine Basketball Association (PBA) has forged partnership with Korean fried chicken restaurant chain Kyochon. Now hailed as the Official Chicken of the PBA, Kyochon is known for being a huge patron of sports. In Korea, the brand recently held the Kyochon Honey Ladies Open for the Ladies Professional Golf Association of Korea Tour, one of the world’s five leading women’s golf tours. Kyochon chicken is becoming a popular choice of athletes because it contains less grease and zero trans fats with no artificial flavor-enhancing additives.

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